Licensing News

Playmates to Bring Star Trek Back to the Toy Aisle

Playmates-Star Trek

A new Star Trek toy line from Playmates Toys is slated for release in 2022.

ViacomCBS recently awarded Playmates licensing rights to all Star Trek properties for action figures, vehicles and ships, role play, and more toy categories. The new toy launch will follow the premiere of Star Trek: Prodigy, the first series from the property aimed at younger audiences.

Playmates was the master toy licensee for Star Trek from 1992–99, launching collections of action figures and accessories from Star Trek: The Next Generation, Star Trek: Deep Space Nine, and classic Star Trek. In 2009, the company also released the official figures and accessories based on the J.J. Abrams Star Trek motion picture.

“As Star Trek readies to beam into the kids’ space for the first time with Star Trek: Prodigy on Paramount+, we are thrilled to also enter the toy aisle with Playmates, offering a new generation of fans out of this world toys that will allow them to embark on their own Star Trek adventures at home,” said Dion Vlachos, ViacomCBS Consumer Products’ executive vice president of hardlines and retail. “Playmates Toys has deep experience in developing Star Trek figures and playsets. The expertise and ingenuity they plan to bring to figures, ships, and more will elevate the play experience for kids and collectors alike.”

In the works are action figures and accessories from Star Trek: Discovery, Star Trek: Lower DecksStar Trek: Picard, and other series throughout the universe. Playmates will unveil more details about the forthcoming product lines at a future date.

“We’re excited to be transported back into the Star Trek Universe, a brand and world that we know very well,” said Playmates Toys senior vice president Karl Aaronian. “Our product team includes some lifelong super fans, like me, and we are honored to join with ViacomCBS again to help further engage fans with the wealth of new content coming as well as captivate a new generation of kids with the positive values that Gene Roddenberry introduced in his Trek world.”