Licensing New Product News

PlayMonster Toy & Game Lines Get a Disney Twist

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PlayMonster is teaming up with Disney to incorporate popular characters into several PlayMonster lines — including 5 Second Rule, Ring It On, and Colorforms.

5 Second Rule Disney Edition is a fast-paced game where players have to think quickly and shout out the answers to the questions — prompts including naming three Disney dogs within five seconds. With cards featuring topics that multiple generations can enjoy, the game is recommended for three to six players, ages 6 and up.

Ring It On Disney Edition challenges two to four players, 6 years and older, to race to find matches for cards by setting down and picking up cards quickly. When a player completes a four-of-a-kind with their favorite character, such as Mickey Mouse, Minnie Mouse, or Olaf, they ring the bell to let everyone know.

In addition to celebrating Colorforms 70th anniversary with a special edition, PlayMonster will add titles for Disney and Pixar’s Toy Story, Disney’s Frozen, Minnie Mouse and Mickey Mouse, and retro Minnie Mouse. Colorforms contains over 50 repositionable vinyl pieces per set for kids ages 3 and up to craft their own imaginative adventures.

“We’re so thrilled to collaborate with Disney on our classic games like 5 Second Rule and Colorforms as well as exciting new games like Ring It On,” said Hollie Holmes, Global Head of Licensing at PlayMonster. “We could not be more pleased about the continued growth of our strong licensing programs that impact business in a meaningful way.”