Licensing News

Karma’s World Signs New License Partners

Karma's World

9 Story Media Group is expanding the licensing program for its animated series, Karma’s World.

Earlier this year, the production company announced global partners Mattel, Universal, and Scholastic. Now, 9 Story Brands (the brand management and consumer products division of 9 Story), has secured new collaborators across the categories of apparel, accessories, crafts and activity, electronics, holiday, and footwear.

New Karma’s World merchandise will start to hit shelves in 2022. 9 Story also plans to announce additional deals for the property in the coming months.

In July, 9 Story appointed Retail Monster to develop a bespoke retail program around Karma’s World.

Based on a concept created by rapper Chris ‘Ludacris’ Bridges, the series premiered on Netflix in October. The lead character, 10-year-old Karma Grant, is an aspiring musical artist and rapper. Each episode features hip-hop music, streetwear fashion, and original choreography while emphasizing themes of self-expression, identity, leadership, creativity, and community. 

“We are thrilled to be working with this group of best-in-class partners across so many key categories,” said 9 Story Brands’ co-VP of consumer products, Kyra Halperin. “The level of passion that our partners have brought to the table for Karma’s World has been really exciting, and we’ve seen some incredible innovation in applying the unique aspects of the series – including music, dance and self-expression – to product development. The consumer products program is just as groundbreaking as the series, answering the call to develop never-before-seen products that empower kids of all backgrounds.”


New hard lines partners include:

  • Crayola for craft and activity products
  • Tara Toy Corporation for activity products
  • Sakar International for skateboards, hoverboards, and scooters
  • KIDdesigns Inc. for consumer electronics
  • Innovative Designs for stationery, craft, and activity products
  • Fashion Angels Enterprises for craft and activity products
  • Kurt S. Adler for ornaments and stockings


Meanwhile, licensors across soft lines categories are:

  • Franco Manufacturing Co. for home, bath, and beach items
  • Centric Brands for sleepwear, hosiery, health and beauty aids
  • Isaac Morris Limited for apparel and swimwear
  • Hybrid Apparel for apparel
  • Accessory Innovations for bags and backpacks
  • Ground Up International for footwear
  • Pastry Dance Sneaker for footwear
  • Handcraft Manufacturing Corporation for underwear
  • Berkshire Fashions for cold weather and rain gear
  • H.E.R. Accessories for kids jewelry and accessories