Licensing New Product News

ZURU Signs Global Toy Partnership With YouTube Influencers Vlad and Niki

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ZURU, the fast-growing global toy and consumer products company, announced that the company signed a global partnership with YouTube powerhouse influencers Vlad and Niki. ZURU will manufacture a full range of toys and games capturing the fun and excitement that Vlad and Niki that have brought to preschoolers for the last two years.

Boasting four billion views per month with more than 90 million subscribers across 12 languages via their 15 channels, Vlad and Niki is among the biggest YouTube Channels in the world. The brothers, aged 7 and 4 years old, represent one of the fastest growing YouTube Powerhouses globally, with 39 Million Subscribers gained in just two years after the launch of their English Channel. The exciting and energetic videos center on the boys’ daily life adventures, which are brought to life with fun special effects and animation, superhero narrative, toy testing and catchy songs. Last month the Vlad and Niki audience was introduced to Christian – the boys’ new baby brother, who at only 7 months old is delighting in his older brother’s antics, and will broaden the consumer further.

The deal was brokered by Haven Global, the Worldwide Agent for Vlad and Niki. ZURU will develop lines across several toy categories, which are currently slated to hit stores mid-next year.

“With the escalating rise in content viewership, I’m extremely excited to have formed a licensing partnership with the children sensations Vlad & Niki,“ said Anna Mowbray, Chief Operating Officer, ZURU. “This engaging and dynamic brother duo, combined with ZURU’s world class expertise in product design and distribution will undoubtedly lead to a phenomenal line.”

“We are so excited to bring together these two super-dynamic parties, and we’re sure it will be a huge success,” said Tom Punch, Haven Global Managing Director. “Vlad & Niki create amazing content that kids around the world adore – billions of them! Add to that the passion, creativity power and global retail connections of Anna Mowbray and the ZURU team – and it’s a match made in heaven. We can’t wait to see it hit the shelves, and be enjoyed by the millions of fans worldwide.”

Haven Global is an internationally recognized multi-award winning Australian-based licensing agency established over 27 years. Haven Global represents blue chip licensors including Nickelodeon, Sanrio, Sesame Workshop, MGA Entertainment, The Pokémon Company and more for the Australian and New Zealand market, as well as representing global rights for YouTube powerhouse brands including Vlad and Niki, and CKN Toys.