YuMe, an award-winning global toy brand, introduces an enchanting new collectible based on the Wizarding World™ with their Harry Potter™ Magical Capsules launching pre-orders exclusively at Walmart.com, as part of the retailer’s Collector Con on July 17, 2020.
Shaped to resemble the iconic Hogwarts’ School crest, the Harry Potter Magical Capsules introduce a new way for fans to show their passion for the Wizarding World. Inside each capsule are seven surprises, including a character from J.K. Rowling’s Harry Potter series, hidden within a secret chamber. Through an unboxing journey of discovery, fans will use color-coded, heat, and water-reveal mechanisms to unlock the surprise character inside.
“The incredible and enchanting world of adventure found in the Harry Potter and Fantastic Beasts franchises adds more than a little magic to fans’ lives,” said Michael Kwan, CEO of Maxx Marketing. “We are tremendously excited to extend the sense of awe and wonder that the films are famous for with our Harry Potter Magical Capsules and give fans the opportunity to collect, unbox and showcase the magic found inside of them.”
There are ten Harry Potter Magical Capsules to collect in series one with iconic characters such as Harry, Hermione, Ron, Luna, Snape and many more. Each capsule also includes a wand, a fantastic beast pet, and three other surprise accessories. Each capsule will retail for $9.99
Harry Potter Magical Capsules are an extension to the successful line of Harry Potter products from YuMe in partnership with Warner Bros. Consumer Products which also includes YuMe Harry Potter Real Talking Sorting Hat™ which left fans spellbound in 2018.
YuMe’s Harry Potter Magical Capsules will launch as part of Walmart’s Collector Con, the retailers initiative to allow fans to continue to build their collections with products normally only available at fan conventions across the country.