Licensing New Product News

ZURU Expands Rainbocorns Brand with New Toys and Licensed Merch Hitting Retail This Month

Rainbocorns Wild Surprise

Bursting with colors, sparkles and magical surprises, ZURU expands its award-winning ZURU Rainbocorns™ brand of collectible plush with the third series of its top-selling Sequin Surprise line Wild Heart Surprise, second series of Sparkle Heart Surprise Series and the debut of Itzy Glitzy Surprise, all arriving at brick-and-mortar and online retailers this month, beginning at Target. Also hitting retail this summer is the first Rainbocorns licensed merchandise.

Every Rainbocorn hatches from its bright mystery egg and has a unique sparkly heart that reveals what your Rainbocorn loves. The top-selling collectible plush line has taken the world by storm, with over 14 accolades including Plush Toy Of the Year in Australia, the U.K, China and the coveted People Choice Award in the USA for 2020.

“In the two years since its launch, Rainbocorns has firmly cemented itself as one of our crowned jewels, winning over retailers and fans alike, and featured heavily in NPD top 50 toy lists,” said Aneisha Vieira, Global Brand Director, ZURU. “Our first three exciting new launches of 2020 promise to deliver the unboxing excitement and fun play kids have come to love and we have much more in store for launch later in the year”.

Hatched from a bright, tiger print mystery egg with a unique reversible sequin heart that reveals a magical surprise when swiped, Rainbocorns Wild Surprise includes seven new wild characters. Each surprise egg features ten layers of surprises, including Long Tailed Boo-boocorns, nail decals, Wild Rainbcorn Poop and more. Kids can chase to collect the new super-rare and super-sparkly Slothcorn, the Wild Surprise Peacockcorn (exclusive to Target) and the long-necked Giraffecorn (exclusive to Walmart). Designed for ages 3+, ZURU Rainbocorns Wild Heart Surprise is priced at $24.99.

The newest members of the family, Rainbocorns Itzy Glitzy Surprise, are far more glittery and glimmery than ever before. Two dozen pint-sized Itzy Glitzy collectible Rainbocorn characters fans know and love offer new surprises to unbox. Wings and gem hearts can easily be removed from the Itzy Glitzy little Rainbocorn eggs and swapped into a surprise ring. Designed for ages 3+, Rainbocorns Itzy Glitzy Surprise is available in 2-pack and 4-pack, priced at $5.99-$9.99, respectively.

Rainbocorns Sparkle Heart Surprise Series 2 introduces all-new extra cuddly and always sparkly Rainbocorn plushies to the sparkle heart squad. There are six series 2 characters to collect, each with a peel to reveal heart surprise on their tummy. Ages 3+, SRP $9.99 – Fall 2020

A series of strategic licensing deals developed by Brand Fresh Management bring Rainbocorn-themed apparel, sleepwear, stationery, accessories and more to retail this Spring.

The extensive new surprise egg range will be launched through a giant ‘Egg Hunt’ themed unboxing campaign with top tier influencers alongside a robust TV, Digital and PR.