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WowWee Launches Power Treads™ All-Surface Vehicles

WowWee Power Treads

Introducing the all-new Power Treads™ from WowWee! This week, WowWee launches the first official Power Treads set in the U.S. on DRTV: the Power Treads Full Throttle Pack with 40+ pieces!

A runaway hit on TikTok with 6M+ views, Power Treads are all-surface vehicles that you build and unleash! Design and customize the treads on your all-surface vehicle (ASV). Then build epic trails using the modular track set. Keep tracks close for more control or expand them out for more challenging routes.

Set up stunts, obstacles and challenges for your Power Treads to power over, under and through using found objects and household items. For the ultimate power play, activate the Power Trekker to trek around and conquer new heights! With 1000+ courses, you can build any trail at unlimited scale!

“Power Treads gives you raw power, a customizable vehicle and a modular building system,” says Davin Sufer, WowWee’s Chief Technology Officer. “We used cutting edge design for amazing all-surface capabilities, so that you can build your course anywhere. Track pieces connect or can be placed as far as you want. The course and stunt possibilities are practically endless!”

The Power Treads Full Throttle Pack (US$24.99 MSRP) is available now exclusively from and on It comes complete with 1 Power Treads™ all-surface vehicle, 1 Power Treads™ Power Trekker, 22 treads, a 14-piece modular track set, 2 performance boosters, a glow-in-the-dark sticker sheet and 2 bonus glow-in-the-dark treads, as seen on TV. Includes 40+ pieces! For ages 5 and older.

WowWee has tapped Product Counsel to launch the Direct To Consumer media campaign. Power Treads will be available at other major North American retailers and internationally later this Fall.


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