Licensing New Product News

Moose Toys and YouTube Creators Collins and Devan Key Launch Exclusive Toy Line

Moose Toys, a leader in innovation, is launching a brand-new activity line in partnership with the No. 1 family-friendly YouTube channel, Collins Key, which features digital stars Collins and Devan Key. Debuting this fall, the collaboration combines the imaginative forces of Moose Toys and the Key brothers, allowing fans to play along at home and re-create the DIY challenges and projects made popular on the YouTube channel.
Recognized as industry-leading entertainers, Collins and Devan Key are redefining what it means to be digital trailblazers and influencers, and the Moose Toys collaboration is just the beginning. As the No. 1 YouTube creators for compounds, activities and creativity, Collins and Devan Key boast more than 21.5 million subscribers and over 5 billion total views. The Collins Key collection taps into Collins and Devan’s authenticity, energy, passion for life and signature over-the-top challenges to bring innovative play to the activity aisle and directly to their massive fan base.
The line features boxed play sets in two distinct categories: Fake Food Challenges and Pranks & Collectibles. The hero item within the first category is the Fake Food Challenge Wheel, inspired by the Mystery Wheel Challenge that the #KeyperSquad — Collins and Devan’s most ardent fans — will recognize from the YouTube channel. Players each take a turn spinning the wheel to receive their challenge and then use various tools to shape and mold their compounds into food items. It’s a race against the clock, and there are a number of other surprises inside, with the winner determined by a final spin of the wheel.
Watch Collins and Devan play the Fake Food Challenge Wheel here!
“We worked closely with Collins and Devan to translate their vibrant and engaging personalities and approach to family-friendly fun into tangible games for everyone to enjoy,” said Joe Smith, director of global marketing, licensed brands, Moose Toys. “This is Collins and Devan’s first national partnership in consumer products, and we’re honored to work with like-minded innovators to bring their wildly popular challenges to their biggest fans — and introduce new fans to their world.”
Another theme seen within Collins and Devan Key’s programming is lighthearted and fun pranks. The Ultimate Unboxing Game pits two players against each other, racing to find the key within one of three mystery boxes, with the losing person presented with a gross surprise. For the Mystery Box Collectible, players are tasked with blindly feeling around inside a box and guessing what’s hidden inside.
“Devan and I had a blast rolling up our sleeves and collaborating with a category leader like Moose Toys,” Collins Key said. “We’ve loved seeing what we’re so passionate about authentically come to life in this new line of products, and we can’t wait for the #KeyperSquad to try all the wild challenges within this collection!”
Earlier this year, Moose Toys announced it was named the global master toy partner for the Collins Key brand. The Collins Key collection is available exclusively at, Walmart stores starting Sept. 1, and online and at retail locations nationwide, wherever toys are sold Oct. 1. The collection will consist of the Fake Food Mystery Challenge Wheel (MSRP $29.99), Deluxe Fake Food Challenge (MSRP $9.99), Double Fake Food Showdown (MSRP $14.99), Ultimate Unboxing Game (MSRP $19.99) and Mystery Box Collectibles (MSRP $4.99). For more information, visit or check out Collins and Devan Key on YouTube.
You can also learn more about Collins and Devan Key by watching their 2020 press reel.