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More Than a Dozen New Characters Join the Squishmallows ‘Malloween’ Line

Squishmallows Halloween

Kellytoy, a subsidiary of Jazwares, LLC, is offering a safe and fun way to celebrate a spook-tacular Halloween: invite the party-loving Squishmallows® ( into your home. Each “Malloween” season, fans use the occasion to dress up their Squishmallows, carve Squishmallow-themed pumpkins and sort their candies with their Malloween squads close by. This year Kellytoy aims to delight kids, tweens, collectors and toy lovers of all ages with more than 12 unforgettable newcomers to its Squishmallows Halloween lineup.

“Our Halloween-themed Squishmallows have proven to be so popular we couldn’t resist adding all these charming characters to the squad,” says Kellytoy Co-President Jonathan Kelly. “We have werewolves, ghosts, skeletons, pirates, witches, black cats and more ready to keep Halloween as fun and festive as possible, especially during these difficult times.”

For those with a sweet tooth, there’s Winnie the purple witch girl who wants to bake the biggest cookie in the world. Paxton is a pirate pumpkin who’s afraid of the dark. Ready to add laughs is Vince, a vampire who always has a joke or two. Wade the werewolf gives everyone a fright, until he starts playing his violin. All of the band members in the Skeleton Squad are on hand for entertainment—along with Stump, the blue skeleton cat who’s the bouncer in case things get out of hand. The eerily fun cast of real characters is available in four sizes (5”, 8”, 12” and 16”) depending upon the character with a suggested retail price of $4.99 $9.99, $14.99 and $19.99, respectively.

The cuddly Halloween Squishmallows, like the original Squishmallows squad, make great couch pals, and can even serve as a best friend in times of need to help relieve stress and anxiety. They’re ideal travel companions and a snuggly alternative to high tech toys.

Fans have scooped up more than 50 million Squishmallows since the 2017 launch, and Kellytoy’s best-selling line with more than 500 characters has grown into an international phenomenon available in more than 40 countries. Now more than ever, customers can “keep calm and snuggle on” with the warmth and joy these characters bring.

Each Squishmallows character’s name and fascinating background story is detailed on its hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy; give them lots of love, machine wash in cold water, tumble-dry on low heat and remember not to iron them!

The Squishmallows song “Hello We’re the Squishmallows” is available on more than 40 streaming services including Apple Music, Google Play/YouTube Music, Spotify and more. The accompanying lyric video is available on YouTube and a free download of the ringtone is available at Fans can enter the recently launched Squishmallows Music Video Contest for a chance to win the grand prize of $1000 in Squishmallows (10 runners-up will receive $250 in Squishmallows). The contest runs through August 31 and more details are available at

Fans can shop Squishmallows, learn about all the characters, sign up for updates, download coloring sheets and register their Squishmallows in exchange for an adoption certificate at

Join the #SquishmallowSquad online and follow @Squishmallows on Facebook, Instagram, Twitter, and YouTube.

The shape, look, feel, and texture of Squishmallow® branded plush toys constitute Kellytoy’s proprietary trade dress.