Volume, grandeur and layers of hair-amazing surprises pump-up the oversized unboxing trend when ZURU Rainbocorns™ Big Hair Surprise, the latest addition to the fan-favorite plush brand, arriving on shelves now.
Boasting the rainbows, sparkles and magical surprises that are synonymous with the top-selling brand, Rainbocorn Big Hair Surprise features 30 layers of hair and style-themed surprises. Rip open the mystery paper bags to discover colorful hair extensions, temporary tattoos, a brush and mirror compact and more, providing the ultimate unboxing experience and enabling extended styling play. Standing over one-foot-tall, there are three exclusive Rainbocorn Big Hair Surprise characters – Kittycorn, Toucancorn and Unicorn each with colorful tufts of hair to style and three adorable Big Hair Boo-Boocorn companions.
“Rainbocorns perfectly blends the surprise trend, interactive play and collectability,” said Aneisha Vieira, Global Brand Director, ZURU. “Rainbocorn Big Hair ups the excitement and takes oversized unboxing to a new level as kids discover a near-endless bounty of surprises. It’s the perfect gift for girls, one that keeps on giving and giving!”
The ultimate surprise egg, Rainbocorns Big Hair Surprise will be available at Target, Walmart and Amazon and priced at SRP $49.99.
Big Hair Surprise follows last year’s iconic and highly-sought-after Rainbocorns™ Big Bow Surprise, the first epic golden egg. Rainbocorns is one of the most popular plush lines, topping retail sales, and garnering over 14 accolades including Plush Toy Of the Year in Australia, the U.K, China and the coveted 2020 People Choice Award in the USA.
The new line is supported by a robust PR, unboxing and video campaign across TV and digital which all launches on ZURU’s Big Hair Day, October 1, 2020. In addition, ZURU launches a 10 Rainbocorn webisode series in October.
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest-growing toy companies in the world and is known for its agility, creativity and new-age manufacturing techniques. The company that started in New Zealand and is now headquartered in Hong Kong, now directly or indirectly employs more than 5,000 staff across ten countries and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and New Zealand. ZURU will continue to pave new ways for kids to play and focus on reimagining what this looks like every day. For more info, visit www.zuru.com, and follow on Facebook @ZURUToys, Twitter @ZURUToys and Instagram @ZURU.toys.