Dinosaurs and the glacial epoch collide as ZURU Smashers Dino Ice Age Surprise, one of three gigantic dinosaur-themed lines from the award-winning toymaker that are being snapped up by consumers as quickly as they arrive in stores. In addition, 5 Surprise Dino Strike Glow in The Dark Series 2 and ZURU Robo Alive Rampaging Raptor are feeding the voracious appetite for dino play.
“Dinosaurs have long-ruled when it comes to play, and ZURU brands are no exceptions,” said Aneisha Vieira, Global Brand Director of ZURU. “Parents and kids alike benefit from a long-lasting play experience that extends the imagination, at an incredibly affordable price.”
Offering multiple discovery elements and unique characters for an on-going adventure, the assortment of wildly popular unboxing, reveal and surprise eggs Smashers Dino Ice Age Surprise includes the highly-sought-after giant Epic Egg and more. Based on retail data, the entire line is up 98 percent this holiday season with ZURU Smashers Dino Ice Age Surprise Epic Egg one of the fastest-selling items this holiday. Demand for the Epic Dino Egg is high, with sales up between 280% to 400% worldwide and nearly 400,000 units shipped worldwide.
Since the first series launched in December 2017, ZURU Smashers is one of the fastest-growing new toy brands, and global figures confirm that over 40 million Smashballs have been smashed. There are also thousands of unboxing videos on YouTube, amassing over 250 million views, and ten new Smashers webisodes now available.
ZURU Smashers Dino Ice Age Surprise Epic Egg encourages kids to smash, fizz, build and battle! The giant blue dino egg comes with over 25 different icy surprises inside. Follow the arctic scratch map through different ice age themed compounds to uncover each piece of the Smash-O-Saur. Piecing these together will reveal one of three exclusive ice age creatures – an Ice Raptor, Blizzard-dactyl or Frozen Mammoth. Each egg also includes six smaller smash-eggs with collectible Smashers inside. Ages 4+. The Dino Ice Age Surprise Epic Egg, and the complete line is available at Amazon, Target and Walmart.
From giant epic eggs to the fun excitement of unboxing, building and battling in the dark, ZURU 5 Surprise Dino Strike Glow in The Dark Series 2 are now available. Each capsule includes a battling dino ready to be assembled, armor, headgear, and glow-in-the-dark customizable accessories to allow kids to build and gear up each dino and level-up the battles. There are 13 epic dinos to collect, such as Pterosaur, Triceratops, Raptors, plus a super-rare golden fossil T-Rex. Ages 5+. Available at Amazon and Walmart.
ZURU Robo Alive Rampaging Raptor, the latest in the award-winning Robo Alive line, uses high-quality robo-technology to create a chomping raptor that can run at rapid speed, making this thrilling predator a “must-have” addition to every toy chest. Available in raging red and gutsy lime green, each includes a surprise dino slime egg inside for added play value. Batteries not included. Ages 6+. Available at Walmart and Amazon.