New Product News

Kellytoy Unveils New Valentine’s Day Squishmallows

Kellytoy Valentine Squishmallows

Kellytoy, a subsidiary of Jazwares, LLC,  announced its Valentine’s Day Squishmallows squad, the perfect “chonky” and snuggly plush treat to make every Valentine feel special. The newest squad members are as memorably loveable as they are cute and the perfect gift idea for under $20. As Squishmallows rapidly ascend to a globally recognized brand, they have exploded in popularity on the TikTok platform this year with more than 245 million organic video views for #squishmallows (and related) video tags. Adored and collected by kids of all ages, Squishmallows also make great gifts for anyone with sensory issues or who is stressed or suffering from anxiety.

Available in four sizes, the adorable Valentine’s styles have a suggested retail price of $4.99 (5”), $9.99 (8”), $14.99 (12”), and $19.99 (16”). This Valentine’s squad is beginning to roll out at national retail chains and their online counterparts now.

Each member of the all-new Valentine’s squad features a special embroidered message tailored to his or her personality. Jules, a mint tabby cat, sports “You’re Purrfect”—while Baron, a light brown bear thinks you’re “Beary Special”. Rey, a blue shark, tells anyone who’ll listen that “You’re Jawsome!” Other squad members simply wear their hearts right out in the open, but Raquel a white unicorn, believes adding “Love” to her hearts is the way to go for Valentine’s.

“Our newest squad members are as cuddly, huggable and collectible as the original Squishmallows,” says Kellytoy Co-President Jonathan Kelly. “The perfect Valentine’s indulgence for kids, tweens, collectors and toy lovers of all ages, these colorful characters make great gifts and will be a welcome addition to any collection. As with all our other special collections, we anticipate that this new Valentine’s Squishmallows squad will prove to be especially desirable to our customers.”

Since the Squishmallows line debuted in fall 2017, Kellytoy has sold more than 65 million of the loveable, delightful best-selling plush characters. This year the line expanded to more than 500 characters and has grown into an international phenomenon available in 40 countries.