Jazwares, a global leader in toys and licensing, is introducing GlamCrush, the latest glam collectible line that delivers an interactive unboxing experience full of fun and ‘fabu-luxe’ surprises. Designed to inspire creativity, kids can now become makeup artists for their own Crush-It Girls. Available now online and in stores at Target, and rolling out to Amazon and Walmart later this spring, the GlamCrush Crush-It Girls collection features 12 collectible dolls in an assortment of trendy styles.
Inspired by popular beauty trends, GlamCrush Crush-It Girls are the ultimate dolls for little divas. Each doll shows off a different combination of sparkling hair color, stylish outfits, and an edgy beauty look that is unveiled through a special reveal. While the make-up-like products are not intended for children to use on themselves, they are inspired by everyday beauty products to help any child unleash their inner stylist.
The recent launch includes an assortment of Crush-It Girls in 12 styles, retailing for $9.99 each. Every mystery Crush-It Girl includes a mini 3” collectible doll, each based on one of the following popular and identifiable makeup brushes: highlighter, powder, and contour. The dolls come packaged in a makeup brush-shaped case, which can be used for storage, providing a surprise unboxing experience. Push up on the bottom of the case to reveal which chic Crush-It Girl is waiting inside. Each individual doll comes with a natural bare face that can be glammed by swiping an eyeshadow-like applicator dipped in ice-cold water across her face for a surprise makeup reveal. Complete her look by crushing the makeup-like powder inside the eyeshadow case to reveal her ‘glamcessory.’ Complete your glam squad by collecting all 12 Crush-It Girls, including Penelope Powder, Capri Contour, Heidi Highlighter, and more!
“At Jazwares, we’re always looking at the latest trends to see what gets kids excited, and GlamCrush is truly born out of those observations and research,” said Laura Zebersky, President of Jazwares. “Inspired by the beauty trends taking over social media like makeovers and makeup crushing, we wanted to provide kids with a fun glam toy that allows them to express their creative style.”
Later this year, GlamCrush fans can look forward to another product release, with the launch of the Crush-It Compact featuring additional ‘glamcessories.’