New Product News

Miraculous Toy Line Arrives in U.S. Next Month

miraculous toy line

The magic of ZAG and ON kids and family’s hit animated series Miraculous – Tales of Ladybug & Cat Noir comes to life as the first fashion dolls from Playmates Toys and ZAG Labs’ new line debut in North America this spring.  The toy launch is the result of an alliance last year between the two companies to develop, manufacture and distribute innovative, high quality toys and collectibles inspired by ZAG’s extensive brand portfolio.

The highly anticipated Miraculous toy line mirrors the look and content of the series—from its sleek CGI aesthetic, to incorporating key storyline elements including outfits, their Miraculouses, and the characters unique powerful Kwamis. (In the story, Kwamis are the small, divine (and very cute) beings that each give a unique power to the wearer of their Miraculous, which is a special jewel.)

The exclusive Spring 2021 online launch in the U.S. features four favorite characters —Ladybug, Cat Noir, Queen Bee and Rena Rouge. Dressed in their signature outfits, each action doll features 15 points of articulation for dynamic poseability play. Packaged in eye-popping color to match signature colors of each character, Basic Action Doll Cat Noir stands at 11 inches; Basic Action Dolls Ladybug, Rena Rouge and Queen Bee are 10.5 inches; and a Ladybug Dress Up set is also available, complete with mask, a working Yoyo with color change akuma, dress-up earrings and a “my size” Tikki Kwami.

The new Miraculous product line will be available March 21, 2021, at and  The line debuted internationally in late 2020 with products quickly running out of stock.

“From its distinct look, relatable and diverse characters, and engaging storyline, combined with the series’ huge viewership and the property’s massive organic following on social platforms, Miraculous is an extraordinary brand with a boundless future,” said Georgia Manolas Walker, vice president of girls marketing, Playmates Toys.  “The toy line captures the essence of ZAG and ON kids & family’s vibrant and aspirational property, and Miraculous serves as a perfect brand for us as we re-enter a category where we have a prolific history of expertise and success.”

“The audience for Miraculous Ladybug continues to grow exponentially, with new content launching around the world, including the upcoming TV event Miraculous World: Shanghai, Lady Dragon on Disney Channel and Disney+, and our new Miraculous game for the Roblox platform,” added Jeremy Zag, Founder and CEO, ZAG. “Our fans our continually looking for new ways to engage with the brand, and we couldn’t be more excited to introduce the new toys to our fans.”

The 3D-CGI-animated superhero aspirational action-comedy series  Miraculous – Tales of Ladybug & Cat Noir is everyone’s superhero story, with a fanbase of kids and young adults known as Miraculers. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Miraculous attracts over 16.5 million subscribers across its nine official YouTube channels, currently available in eight languages.  With a total 22 billion views, fans have collectively viewed more  than 300 million hours of content.

Miraculous is the winner of 17 awards, including the 2018 Teen Choice Award for Choice Animated Series and airs in over 120 countries across the globe.