The LEGO Group and Universal Music Group (UMG) have unveiled eight new products for LEGO VIDIYO, including two BeatBoxes, twelve Bandmates, and five unique Stage Models. The new products will expand the musical genres, special effects, and stage settings to serve as new backgrounds for the LEGO VIDYO music videos.
Launched in January 2021, LEGO VIDIYO’s brand new AR-enabled play theme allows children to direct, produce, and share their own music videos, using tracks from UMG’s artists worldwide.
Speaking about the new brick-built Stage Models, LEGO Design Manager Ross Christopher Haynes said, “We’re thrilled to be unveiling these fantastic stage models as part of the LEGO VIDIYO line-up because they demonstrate the harmony between physical LEGO building and digital play. Not only are they fun to build and play with, with the minifigure band members, but they also serve as ideal backgrounds to add extra flair to kids’ videos.”
With this second drop, fans are introduced to two new BeatBoxes – Metal Dragon and Folk Fairy – each of which contains a minifigure representing the musical genre, a scanning-stage, two special BeatBits (which are unique to the specific BeatBox) and 14 randomly-assigned BeatBits.
With the BeatBoxes, children can create new music videos and combine any characters from the eight BeatBoxes to create new bands or add characters into their existing bands. The BeatBoxes will open up more opportunities for children to use their imagination and get creative with a wider range of outfits and styling, album covers, audio-visual effects, and dance moves.
Also joining the line-up are twelve new Bandmates, each of which comes with one unique BeatBit as well as two randomly selected BeatBits. Each BeatBit offers a new way for kids to customize their videos by adding surprising and unique twists – from Alien Plants to Acoustic Guitar sounds and Dancing Flamingos.
With the addition of these Stage Models, BeatBoxes and Bandmates there are now 134 unique BeatBit effects that kids can add to their collection in order to create their music videos.
The full list of new BeatBoxes, Bandmates, and Stage Models includes:
- 43108 Bandmates
- 43109 Metal Dragon BeatBox
- 43110 Folk Fairy BeatBox
- 43111 Candy Castle Stage
- 43112 Robo HipHop Car
- 43113 K-Pawp Concert
- 43114 Punk Pirate Ship
- 43115 The Boombox
The newly introduced BeatBoxes, and Stage Models will be available from June 1 globally except the U.S., where they will be available from August 1. The new Bandmates will be available from October 1 globally.
LEGO VIDIYO pulls together physical LEGO elements, music tracks, and augmented reality to expand children’s creativity through play and music. Each product is designed to be played with alongside the free VIDIYO app, giving kids the tools to direct, produce, and star in their own music videos. The initial launch offered six BeatBoxes covering a range of musical genres and 12 Bandmates with a variety of BeatBit effects. This latest product news introduces even more opportunities for kids to unlock their creativity with VIDIYO’s totally interchangeable system that now boasts a total of eight unique BeatBoxes, 18 Bandmates and 46 unique VIDIYO characters that kids can bring to life with a selection of 134 BeatBit effects – including Horse Carousel, Monster Organ, Magic Spell, and Trapped in Jelly, among others.
Along with the new products being announced , UMG continuously updates and adds tracks from its artists across the globe to the VIDIYO app. Each song has been programmed to work intuitively with all the BeatBits ensuring they link harmoniously, including special music effects that match the beat of the track, giving children an incredible level of creative audio customization.
In February, Universal Music Group’s Astralwerks label and the LEGO Group teamed up to introduce the artist L.L.A.M.A. L.L.A.M.A, whose name is an acronym for Love, Laughter And Music Always, is the first artist to release a song via VIDIYO, the track “Shake,” which features Ne-Yo and newcomer Carmen DeLeon.
To read more about the new products, visit LEGO.com/vidiyo