New Product News

Madame Alexander Launches New Dolls for 2021

Madame Alexander Doll Co., a heritage toy brand established in 1923, and a top global manufacturer of dolls, announced the appointment of David Morgenstern as vice president of sales. In this role, Mr. Morgenstern will be responsible for North American and Global sales.  Mr. Morgenstern has been involved with the toy industry for over 23 years, with 18 years at Madame Alexander Doll Company. He brings a broad range of experience to the role, including executive sales and business development roles at several toy manufacturers. He returns in the role at Madame Alexander, after holding the position of vice president of sales at Charisma Brands, Inc.  The executive team at Madame Alexander are excited about David’s plans, noting that he has a passion for the brand and a proven history of building sales and delivering results. He is a driven professional capable of developing new market channels.  “Returning to direct Madame Alexander’s sales efforts means I’m able to hit the ground running, ready to lead sales operations,” said Morgenstern. “Given Madame Alexander’s commitment to building the sales presence essential for growth, I am confident of meeting our sales objectives and taking the revitalized company to the next level.”

Doll maker Madame Alexander has unveiled its early 2021 line-up with a new line of plush dolls and added diversity to its existing lines.

The new Peekaboos line (for ages newborn and up) is available on Amazon, with each doll dressed in a hooded outfit to encourage young ones to play peek-a-boo with their new doll. The plush dolls are available in three different animal-themed outfits — Llama, Uni-Cat, or Sloth.

Additionally, the My First line and Huggums line this year are debuting baby dolls in new skin tones as well as a new color for doll outfits — lavender. Other outfit colors for dolls include pink and mint green.

“We are very excited to add the Peekaboos line to our portfolio of baby dolls,” said David Morgenstern, Madame Alexander VP of Sales.  “These plush dolls are perfect for little ones and promote active play for children. The Peekaboos line also includes different skin tones continuing Madame’s commitment to diversity.”