Doll maker Madame Alexander has unveiled its early 2021 line-up with a new line of plush dolls and added diversity to its existing lines.
The new Peekaboos line (for ages newborn and up) is available on Amazon, with each doll dressed in a hooded outfit to encourage young ones to play peek-a-boo with their new doll. The plush dolls are available in three different animal-themed outfits — Llama, Uni-Cat, or Sloth.
Additionally, the My First line and Huggums line this year are debuting baby dolls in new skin tones as well as a new color for doll outfits — lavender. Other outfit colors for dolls include pink and mint green.
“We are very excited to add the Peekaboos line to our portfolio of baby dolls,” said David Morgenstern, Madame Alexander VP of Sales. “These plush dolls are perfect for little ones and promote active play for children. The Peekaboos line also includes different skin tones continuing Madame’s commitment to diversity.”