Entertainment New Product News

Junkbots to Debut New Content Ahead of Toy Launch


Ahead of the launch of its new Junkbots toys this summer, Hexbug is partnering with Wind Sun Sky Entertainment to deliver an eight-part YouTube series and Roblox game.

“We are always looking to innovate and the expansion into Roblox and a larger presence on YouTube is a prime example of our forward thinking,” said Tony Norman, co-founder, and CEO of Innovation First International. “We took our cue directly from kids and delivered an expansive new play experience that spans across multiple platforms that truly immerses them into the Junkbots metaverse through the blend of gaming, play and entertainment. Our partnership with multi-platform entertainment company Wind Sun Sky has allowed us to take this to a whole new level.”

Season 2 of the Junkbots line arrives in store late August, offering 16 new Junkbots to collect with power modules for light and motion and an interlocking pipe-building system in which pipes can be pulled directly off the wall to deconstruct and reconstruct for ultimate builds. The toys will all come with unique codes to unlock more junk on Roblox.

Fans can further immerse themselves in the Junkbots universe when the Roblox game and YouTube series launch in late July.  The Roblox game offers hours of content, with multiple mini-games within each mission and dozens of playable set pieces. The “playground experience” allows players to come together, socialize, customize their worlds, and explore in between playing story episodes.

“I can proudly say that the Junkbots universe rollout is a rich, engaging and boundary pushing cross-platform narrative experience for fans and future fans of this amazing toy.” said CEO and EP Catherine Winder, WSS. “Storytelling and worldbuilding is our expertise, and the Junkbots web series by our phenomenal team dares to take things a step further cross platform. Fans will laugh and become inspired as they watch in awe, then continue the story on Roblox and with their toys.”