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Just Play Debuts Early Learning Centre Toys

Just Play x Early Learning Centre

Just Play and U.K. preschool brand Early Learning Centre recently launched the Learning Activity Centre program encompassing toys and content for preschoolers.

Part of Early Learning Centre’s Amazon brand page, the Learning Activity Centre offers products, activities, and advice for parents looking to support their children’s learning and development. The company collaborated with  specialists to design the Learning Activity Centre and develop activities to enhance learning across multiple categories — including physical development; mathematics; personal, social, and emotional development; communication; and language and literacy.

“Children are at the heart of everything we do,” said Early Learning Centre CEO David Martin “Using our ‘knowledge of developmental play, we thoughtfully design unique and timeless preschool toys for all ages and stages that can be passed down from generation to generation.”

New Early Learning Centre toys from Just Play were created to promote hand-eye coordination and fine motor skills in babies. Products include the Little Senses Glowing Stacking Rings, Little Senses Lights and Sounds Shape Sorter, and Lights and Sounds Buggy Driver. For toddlers, the Wooden Activity Workbench is meant to encourage physical development and imaginative play. And to help preschoolers with letter recognition and early reading skills, there are the Alphabet Teaching Frame and Shape & Number Puzzle.

This fall, Just Play is slated to unveil an ambassador program to coincide with the launch of new Early Learning Centre toys for children 18 months to 5-years-old.

“We are thrilled to partner with Early Learning Centre on the creation of the Learning Activity Centre on Amazon, which we expect will be a valuable tool for parents and caregivers as they search for products and activities that are the best fit for their children,” said Just Play co-president Geoffrey Greenberg.