Gaming New Product News

Masterchef Game Brings Home Culinary Competition

Masterchef Family Cooking Game

Fans of Masterchef can now bring the competition to their kitchens at home.

The Masterchef Family Cooking Game from Wilder Toys, WowWee, and Endemol Shine North America releases at Target, Amazon, Walgreens, Kohl’s, Macy’s, and more retailers this month.

Masterchef fans are going to love playing this fun and innovative board game that lets them experience what it would be like to compete on their favorite show,” said Endemol Shine North America’s vice president of licensing Scott Shillet. “In today’s digital world, it is refreshing to have a game that encourages families to put down their devices and pick up a spatula or whisk to work together towards a common (and delicious) goal. From the Ricotta Gnocchi to the Elegant Eclairs, I can confidently say that this is the best tasting board game you will ever play.”

In the game, players cook their way through a series of challenges while Mystery Ingredients, Game Changers, and Mad Skills put their culinary abilities to the test.

Included are 22 recipes catering to a variety of eaters and covering breakfast, lunch, dinner, and snacks. The game encourages learning new kitchen skills and working together to score points from the judges.

“Our mission is to make life wilder by breaking the routine,” said Wilder Toys vice president Casey Karls. “Dinner or lunch was a perfect opportunity for us to disrupt the daily routine for parents and kids by gamifying it. The Masterchef Family Cooking Game brings home the high-stakes experience for all to try.”

Produced by Endemol Shine North America, the culinary competition show Masterchef is now in its 11th season, currently airing on Fox.