New Product News

JAKKS Pacific Introduces Disney Encanto Toys

JAKKS Pacific-Encanto

On October 3, JAKKS Pacific introduces a toy line for Disney’s upcoming theatrical release, Encanto. 

JAKKS’ Encanto toys include the Magical Casa Madrigal playset, Singing Mirabel and Magic Butterfly doll, Sing and Play Mirabel doll, Mirabel and Isabela fashion doll assortment, Mirabel’s Musical Accordion, assorted seven-inch character plush, and character role play dresses.

Set in Colombia and featuring original music, Encanto follows the story of a young girl who is the only member of her family without magical powers. It’s slated for release in theaters on November 24.

“We are beyond excited to launch our new toys for Encanto at retail this week,” said Lisa Tauber, SVP of marketing at JAKKS Pacific, Inc. “We took great care to embody the authenticity and magic of the film when creating these products. From the singing Mirabel dolls to the Magical Casa Madrigal playset, JAKKS has developed a magical toy line with several surprises in store for the kids.”

The new Encanto toys are designed for ages 3 and up. Following the initial release, JAKKS Pacific will launch additional products for Encanto arriving next year.