Bed Bath & Beyond launched a digital marketplace, where third-party sellers can now list a curated assortment of products in the baby and home categories. The marketplace will be integrated into the retailer’s digital platform.
“Marketplace is yet another example of how we continue to redefine our business model,” said Bed Bath and Beyond president and CEO Mark Tritton. “We are developing new avenues of long-term profitable growth to allow us to organically build on our existing authority in the home and baby categories. We will continue to leverage our market position to drive both customer acquisition and retention.”
Bed Bath & Beyond now joins Amazon, Walmart, and Target as retailers that offer marketplaces through which third-party vendors can sell their products.
The company also recently announced a collaboration with the Kroger Co., in which it will sell baby and home items — including from its own brands, national brands carried by Bed Bath & Beyond, and from BuyBuy Baby’s assortment — via Kroger.com and select brick-and-mortar Kroger stores starting next year.