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Wish Factory Hires Scher

The Wish Factory, Inc., has named David Scher as executive vice-president of sales. He started his career at Mattel before launching David Scher, Inc., a full service sales and marketing company, representing some of the largest names in the toy industry. Scher has worked on many key brands including Hit Clips, Talkboy, Furby, WWE action figures, and Paper Jamz. Beyond his sales expertise, Scher has also served on the executive management teams at startup companies Zizzle Toys and The Bridge Direct.