Giddens Named at Sprout
Jennifer Giddens has been named vice-president of marketing for Sprout, the 24-hour preschool network. Giddens will drive and implement the network’s consumer and trade marketing strategy and will create customized marketing campaigns to support both current and new series. Giddens will have oversight for Sprout’s growing social media presence across platforms and will also develop the marketing strategy for Sprout’s brand efforts including the network’s pro-social campaign Kindness Counts. Additionally, she will lead partnership and affiliate marketing for Sprout along with marketing efforts to increase advertising revenues across all network platforms for Sprout and NBC Kids. She will work in collaboration across NBCU networks and properties.
Giddens joins Sprout after spending the last 10 years with Turner Networks in Atlanta.
Skullycandy Adds O’Neill to Board
Skullcandy, Inc., announced that Heidi O’Neill has been appointed to the company’s board of directors. She is currently vice-president and general manager of women’s training and fitness at Nike, Inc. Prior to joining Nike in 1998, she held positions as the marketing director for the Dockers brand at Levi Strauss & Co. and as vice-president at Foote Cone & Belding in San Francisco. She is an advisory board member of the Children’s Cancer Association and a founding board member of the Nike School Innovation Fund.
Glory Sports International Hires DiGiorgio
Florence DiGiorgio has been named vice-president of global licensing and merchandising for Glory Sports International. DiGiorgio is an 18-year consumer products veteran who joins the company from World Wrestling Entertainment (WWE).