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Collins Joins Build-A-Bear

Gina CollinsBuild-A-Bear Workshop, Inc., announced the appointment of Gina Collins to chief marketing officer and brand bear. Collins will lead the Build-A-Bear Workshop marketing, public relations, entertainment, and creative teams to drive sales growth and profitability. She will be responsible for branding, marketing, public relations, creative, licensing, and corporate sales and will report to Sharon John, CEO of Build-A-Bear Workshop.

Collins is a seasoned executive with more than 15 years of experience in senior leadership roles of increasing responsibility with The Coca-Cola Company.