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UK Children’s Research Firm Launches in U.S.; Hires Gotthelf as Managing Director

The Pineapple Lounge (TPL), the UK’s children’s research and consulting firm, is launching the U.S. branch of its business. Cheryl Gotthelf joins the company as its managing director. She has in-depth knowledge of branding, research, marketing, retail, licensing, consumer products, media, publishing, and education gained from past roles as an executive at Chorion, Scholastic Media, Nickelodeon’s Noggin, and Sesame Workshop. She has an MA in child development and research from Columbia University Teacher’s College.

Offering focused expertise in the kids, teens, and families markets, TPL’s clients include Sony Computer Entertainment, Nickelodeon, McDonald’s, Britvic, Sony Music, and Hasbro.