Sullivan Joins Moose Toys
Moose Toys announced the appointment of Mark Sullivan to the role of general manager of the U.S. division, effective immediately. Sullivan started his career as a toy inventor. He then moved into the corporate world with Tyco Toys, where he worked for nearly 10 years, rising to senior vice-president of marketing. Other career highlights include his tenure at Mattel as senior vice-president of the Games & Entertainment and Wheels and Boys Toys divisions. More recently, he held the position of executive vice-president at Spin Master from 2006–2012.
Build-A-Bear Hired Kretchmar
Build-A-Bear Workshop, Inc., announced the appointment of Jennifer Kretchmar as chief product officer. Kretchmar will lead the company’s merchandising and product development teams and will report to Sharon John, CEO of Build-A-Bear Workshop. She will be responsible for product development, design, quality, sourcing, merchandising, planning, and wholesale.
Kretchmar most recently held the position of senior vice-president of product and brand management with the Stride Rite Children’s Group of Wolverine Worldwide where she was responsible for the global product creation strategy for a diverse portfolio of children’s footwear brands including Stride Rite, Sperry Top-Sider, Saucony, Keds, Merrell, Robeez, Jessica Simpson, and Hush Puppies.
Warfield Joins ASTRA
The American Specialty Toy Retailing Association (ASTRA) announced that Sue Warfield will join as director of member relations, effective August 25. In the newly created position, Warfield will assume responsibility for building programs that will grow channel cooperation and collaboration in the specialty toy industry, with the goal of increasing efficiencies and savings for retailers, sales representatives, and manufacturers.