Kids and family entertainment company WildBrain has appointed Lorna Withrington to the newly created role of Vice President, Development – Animation.
Withrington joins from Spin Master, where she held the position of Director of Development, and has also held management roles in Development, Creative Affairs, Acquisitions and Production at Entertainment One and HIT Entertainment/Mattel.
In her new role on WildBrain’s Content team, Withrington will help drive the strategic vision behind the company’s slate of original animation and collaborate with creators, writers, artists, and other production stakeholders. Additionally, Withrington is tasked with expanding existing WildBrain properties and activating the expertise of divisions across the company to create successful franchises. Withrington is based in Toronto and reports to WildBrain’s EVP Content and Current Series, Stephanie Betts.
“As we continue investing in creativity and talent to drive our expanding slate of premium animation, it’s fantastic to welcome an executive with Lorna’s qualifications to our growing content-development team. Lorna brings an impressive history in proven franchise brands and a strategic vision that will ensure our slate remains innovative and relevant to today’s audience,” said Betts
Lorna Withrington added, “WildBrain is already home to an impressive and varied portfolio of content and brands, which are loved by kids and families all around the world. I’m very much looking forward to collaborating closely with Stephanie and the team as we build upon this success and discover the next generation of children’s hits.”
Withrington brings experience in creative development and acquisition of kids’ and family properties with franchise appeal. Her career spans properties including Paw Patrol, PJ Masks, Peppa Pig, Bob the Builder, Fireman Sam, and Thomas & Friends.