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Portfolio Entertainment Grows Distribution Business


Chelsea Reichert is joining Portfolio Entertainment in the newly created role of Distribution Manager, as the company looks to expand its distribution capabilities.

As a global ambassador for Portfolio’s distribution business, Reichert will also coordinate marketing and publicity initiatives across the company’s slate of content, which includes animated series The Cat in The Hat Knows a Lot About That! and Hero Elementary, as well as Portfolio’s recent launches, scripted comedy series Decoys and adult animated series Doomsday Brothers. She will report to Donnie MacIntyre, VP of Sales and Business Development.

Joining Portfolio in 2018, as Production Coordinator, Reichert has worked across several titles, including Hero Elementary and Doomsday Brothers.

“Having been part of Portfolio’s production team for a number of years I understand the hard work, research and attention to detail that goes into the diverse stories we tell,” Reichert said. ”I am delighted to now bring this knowledge to the distribution side and to help bring full our slate of fun and innovative shows to more audiences globally, and support the sales team as it continues to expand.”

Recently, Portfolio has secured deals with streaming platform Azoomee and its Azoomee Kids TV platform for live-action series Do You Know and animated preschool series Addison. Do You Know and Addison will be available on Azoomee across Spain, Italy, Germany, Brazil, France, Portugal, Republic of Ireland, the Netherlands, Malta, India, Poland, Russia, Eastern Europe, APAC, and MENA later in 2021.

“At this critical juncture in the growth of Portfolio’s distribution business, we knew we needed to find a candidate with that perfect mix of creative instinct and business acumen,” said Donnie MacIntyre. “Luckily for us, we didn’t have to search very far. After working with Chelsea for the past few years and seeing her thrive in Portfolio’s studio operations, we were confident she’s the perfect choice to fill this challenging and exciting new position.”