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PlayMonster Hires AVP, National Accounts, Walmart

Bill Sinacore-PlayMonster

PlayMonster named Bill Sinacore as associate vice president of national accounts, Walmart, effective immediately.

Sinacore will oversee PlayMonster’s e-commerce and retail relationship with Walmart, Inc., while also working to develop the company’s departmental expansion which will include games and puzzles, arts and crafts, and infant/toddler/and preschool.

“Bill has a true understanding of families and what it takes to capture their attention in the toy aisle,” said PlayMonster vice president of sales and marketing, Scott Flynn. “His retail acumen and cross-category experience is exactly what we need as we deepen our relationship and product offering with Walmart, and bring our growing line of PlayMonster titles into new departments.”

Sinacore has worked in the toy, craft, infant, pharmaceutical, and apparel industries for 30-plus years — including over 10 years as national sales director for LeapFrog; he also brings over seven years working at the LEGO Group.

He brings his background in marketing management, customer relationship management, and data analytics to his new role at PlayMonster.