American Greetings Interactive Partners with Comedy Time Comedy Time, the leading provider of short-form comedic content for mobile devices, broadband and cable, has joined forces with American Greetings Interactive, the online division of American Greetings Corp. to offer a new collection of funny e-cards. The…
Hassenfelds Make LIMA Hall of Fame Alan G. Hassenfeld, chairman of the executive committee and former chairman of the board of Hasbro, Inc., and the late Stephen Hassenfeld, CEO and chairman of the board until 1989, have been selected for induction into the International Licensing…
Burger King in Pinkalicious Promotion Burger King Corporation partnered with Pinkalicious and HarperCollins for a spring 2010 campaign that launched on March 1 featuring Pinkalicious, the top-selling children’s book property. The Joester Loria Group is the exclusive worldwide licensing agency representing Pinkalicious. With the purchase…
United Media Signs Poptropica United Media announced that it will serve as merchandise licensing agent for Poptropica (www.poptropica.com), a virtual world for young kids. Targeting 6-12 year olds, the licensing program will initially focus on toys, apparel, and room décor. Poptropica’s content is developed under…
Parents Magazine Teams with Manhattan Toy Parents Magazine (circulation 2.2 million) announced during Toy Fair that it is teaming with Manhattan Toy to develop a new line of contemporary products for children. The new Parents line of toys is expected to debut at the ABC…
Toy Fair 2010: Good Show for All This year’s Toy Fair was a positive experience for all. Manufacturers reported great traffic during the duration of the show, and most importantly, orders were written by retailers. Despite some snow on Tuesday, there was one noticeable thing…
Toy Fair 2010 Kicks off in New York Festivities kicked off last week ushering in Toy Fair 2010. Mattel hosted two events last Friday spotlighting its partnership with World Wrestling Entertainment as well as new careers for Barbie. WWE Superstar Triple H joined Mattel and…
Bravado Signs Superstar Artists Bravado, the global music merchandising company, has signed artists Rihanna, Mariah Carey, Alicia Keys, and Whitney Houston to create merchandise in support of each artist’s individual recent release and concert tour. All four chart-topping superstar divas will be touring in 2010…
Walmart Signs Deal with Li & Fung Walmart Stores, Inc., recently announced a new global sourcing strategy that involves the creation of Global Merchandising Centers, a change in leadership and structure, and a strategic alliance with Li & Fung, the global sourcing organization. Walmart first…
