Toys ‘R’ Us Spain & Portugal Optimize with Openbravo

Toys “R” Us Spain & Portugal teams up with Openbravo, a global provider for a cloud-based omnichannel platforms, to improve the user experience and enable more agile and innovative retail.   After a four-month implementation period, the toy retailer has implemented Openbravo Commerce Cloud across all its…

TRU Kids Brands, b8ta Share Details on Revamped Toys ‘R’ Us

Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.

Toy Industry Responds to Counterfeit Magnetic Toys

Last month, a Wisconsin mother’s Facebook post went viral after her four-year-old son swallowed “13 tiny magnets” from a magnetic construction tile toy that broke open. Now, the industry is trying to put the spotlight on the importance of identifying these counterfeit magnetic toys.

Toy Association Statement: Toys “R” Us and Our Future

By Steve Pasierb, President & CEO, The Toy Association As always, and especially in trying times, the entire team at The Toy Association and our Board of Directors is committed to helping toy companies protect and grow their businesses. As such, we have been diligently…