Tru Kids Brands, parent of the Toys“R”Us® brand, and Candytopia, the candy-coated experiential adventure that has drawn crowds nationwide, announced today they have joined forces to create an all-new innovative play experience called The Toys“R”Us Adventure.
NASCAR and Far Out Toys announced the launch of the NASCAR Adventure Force Crash Racers, the first in a new line of NASCAR-branded racing sets from Far Out Toys.
Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.
Toys ‘R’ Us resurfaces as Tru Kids Brands, with new leadership and a new retail strategy that will include an omnichannel approach and smaller retail footprint.
Last month, a Wisconsin mother’s Facebook post went viral after her four-year-old son swallowed “13 tiny magnets” from a magnetic construction tile toy that broke open. Now, the industry is trying to put the spotlight on the importance of identifying these counterfeit magnetic toys.
Charles P. Lazarus, founder of Toys “R” Us, has passed away at the age of 94.
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