Top Secret Toys Bring Must See Toys to Astra Marketplace

Retailers and specialty toy buyers are taking a road trip to St. Louis in June for ASTRA’s Marketplace & Academy. They call it a “big toy family reunion” featuring the best and brightest in products, ideas and connections. One connection not to miss is the Rehkemper family business, Top Secret Toys, at Booth 2927. As inventors, the Rehkempers’ firm created GigaPets back in the 90’s and is excited to unveil the newest addition to the modern collection with the most advanced GigaPet yet, Bit Bunnies. This remarkable GigaPet is just one of the many Top Secret Toys to be unveiled at Marketplace.

GennComm ImaGENNation Announces Issuance of Fifth US Patent for Tactile Sensory Toys

GennComm ImaGENNation, the product development and licensing division of GennComm LLC, has announced that the United States Patent and Trademark Office has issued the Company’s latest patent on their novel fiber-in-slime furry compound innovation, which makes slime products furry, hairy, or ultra stretchy. This is the fifth issued US Patent for tactile and sensory products in GennComm’s IP portfolio, which includes four relating to squishy memory foam used in plush toys. GennComm’s patented technologies were all invented in-house by Jeremy Brian Medwed, who serves as Director of Innovation at GennComm’s ImaGENNation division.

Wild Republic Honors G.B. and Kamala Pillai’s Pledge to Support Rainforest Conservation and Education – Launch Sustainable Toys at Spielwarenmesse

Wild Republic was established more than forty years ago to support its founder, G.B. Pillai and his wife, Kamala Pillai’s love for children and wildlife, a promise the company has successfully delivered on for four decades. Its diverse and creatively-designed product line of toys and stuffed animals fosters curiosity about wildlife and educates children about the wonders of nature. Today, this mission still holds true for the company, which unveiled its Rainforest plush line in support of rainforest conservation along with hundreds of new plush and playsets at Spielwarenmesse in Nuremberg, January 30- February 3, in Hall 1, Stand E-16.

Relatable Brings on Former IMC Toys Senior Vice President Karen Branson to Build Upon Continued Business Growth

Relatable (formerly What Do You Meme?), a modern entertainment and consumer product company inspired by pop culture and social media, announced the hiring of new Chief Revenue Officer (CRO) Karen Branson. This expansion follows Relatable’s highest-grossing revenue year in company history. Branson brings over 15 years of experience in the toy and game industry, where she has developed and delivered on nationwide growth plans and sales strategies. Prior to joining Relatable, Branson most recently served as Senior Vice President of IMC Toys North America.

Cyber Group Studios and Master Toy Licensee United Smile Name Jay@Play Exclusive Distributor of Gigantosaurus Toys in the US

Cyber Group Studios, a leading producer and distributor of animated series for children and families worldwide, and United Smile, master toy licensee for award-winning animated preschool show Gigantosaurus, have named Jay@Play the exclusive distributor of series-inspired toys in the U.S. Jay@Play will begin distributing United Smile’s new Gigantosaurus toy line, to include figurines, playsets, plush, and tech toys for children ages 3-6, in early 2024. The success of the fan-favorite Gigantosaurus series on Disney+ and Netflix paves the way for an exciting line of toys, bringing the on-screen magic into the hands of fans.

Toys”R”Us to Open a Flagship Store at Mall of America Just In Time for the Holiday Shopping Season

WHP Global (“WHP” or the “Company”), parent company of Toys”R”Us, announced the location of its second US flagship store at Mall of America, the largest shopping and entertainment destination in North America. Set to open just before Thanksgiving, this marks the first flagship store in partnership with Go! Retail Group with additional flagship locations opening next year. Today in the United States, Toys”R”Us has a global flagship store at American Dream, and through a landmark partnership with Macy’s over 452 Toys”R”Us shop-in-shops are open inside every Macy’s store nationwide.

Daniel Tiger’s Neighborhood Toys to Arrive at Macy’s Toys ‘R’ Us in November

Fred Rogers Productions, the children’s educational media organization behind the hit series Daniel Tiger’s Neighborhood, and 9 Story Brands, its worldwide licensing agent for the popular brand, together with toy partner JAKKS Pacific and retail marketing agency Licensing Street, have secured a new retail program for the much-loved preschool property in Macy’s Toys ‘R’ Us shops. The assortment includes eight Daniel Tiger’s Neighborhood toy skus rolling out to 200+ Macy’s Toys ‘R’ Us shops across the U.S. this month.

Global Streeetwear Meets Tiny Houses with Squadz Place by Far Out Toys

Streetwear from Tokyo is always on trend, and this year is no exception. Tokyo Fashion Week recently highlighted the urban style you find on the street. Far Out Toys is capitalizing on this trend by launching the Squadz Place Tokyo Trends doll line today at Target. Designed with attention to detail, the series one doll line includes a cool collection of six trendy small dolls, each with its own adorable tiny home. The dolls come in blind packaging, so it is always a surprise which unique doll you’ll get in the box. Each doll comes with a stylish global streetwear outfit, two surprise collectible fashion accessories, and a home decor accessory, and the best part is that the homes can be connected, allowing you to build your very own Squadz Place community of your own design.