Target to Power Toys“R”Us Shopping Experience

Target Corporation and Tru Kids Brands, the proud parent of the Toys“R”Us brand, announced today that Target’s toy assortment, digital capabilities and fulfillment services will support the new online and in-store Toys“R”Us shopping experiences in the United States.

Toys ‘R’ Us Spain & Portugal Optimize with Openbravo

Toys “R” Us Spain & Portugal teams up with Openbravo, a global provider for a cloud-based omnichannel platforms, to improve the user experience and enable more agile and innovative retail.   After a four-month implementation period, the toy retailer has implemented Openbravo Commerce Cloud across all its…

TRU Kids Brands, b8ta Share Details on Revamped Toys ‘R’ Us

Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.