Dickies Names Work Glove Licensee Dickies, the work wear and lifestyle apparel brand, announced a new licensing agreement with Magla Products for Magla to produce Dickies-branded work gloves. Design and production of the Dickies’ work gloves will begin immediately with marketing and distribution expected to…
- Easter Sales Expected to Be Up
- Aurora and Ty Have Court Date for Infringement Case
- Patch Products Hires Hayes
- Stone America Signs Stall & Dean
- Scented Candles for Mars-Branded Candies to Debut
- Vamplets to Host Blood Drive at Licensing Show
- CIT Expands Relationship with Li & Fung through Kids Headquarters
- A2 Entertainment and GetFugu Partner for Apps
- Cartoon Network Renews Deal with Bell Sports
- LIMA Sponsors Mt. Everest Climb to Support Brain Tumor Foundation
- MODA International Marketing Becomes MODA Licensing
Hassenfelds Make LIMA Hall of Fame Alan G. Hassenfeld, chairman of the executive committee and former chairman of the board of Hasbro, Inc., and the late Stephen Hassenfeld, CEO and chairman of the board until 1989, have been selected for induction into the International Licensing…
Toy Fair 2010 Kicks off in New York Festivities kicked off last week ushering in Toy Fair 2010. Mattel hosted two events last Friday spotlighting its partnership with World Wrestling Entertainment as well as new careers for Barbie. WWE Superstar Triple H joined Mattel and…
Bravado Signs Superstar Artists Bravado, the global music merchandising company, has signed artists Rihanna, Mariah Carey, Alicia Keys, and Whitney Houston to create merchandise in support of each artist’s individual recent release and concert tour. All four chart-topping superstar divas will be touring in 2010…
Walmart Signs Deal with Li & Fung Walmart Stores, Inc., recently announced a new global sourcing strategy that involves the creation of Global Merchandising Centers, a change in leadership and structure, and a strategic alliance with Li & Fung, the global sourcing organization. Walmart first…
Warner Bros. Brings Bugs Bunny to the Symphony Warner Bros. Consumer Products announced that Bugs Bunny on Broadway will celebrate its 20th anniversary in 2010 with a newly-created concert sequel, Bugs Bunny at the Symphony. The new concert, as well as the original Bugs Bunny…
Mattel Celebrates Barbie’s 125th Career with Global Campaign Mattel is celebrating Barbie’s 125th career this year by kicking off a global campaign to further inspire girls by partnering with The White House Project and Take Our Daughters and Sons to Work Foundation, as well as…
