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Nex, the leading active entertainment company, and Hasbro, a leading toy and game company, are expanding their collaboration to launch a new suite of interactive family games exclusively for the award-winning Nex Playground console starting now. Building on the success of the Peppa Pig: Jump & Giggle game launch on Nex Playground last year, Nex and Hasbro are deepening their relationship to transform some of the most popular family board games of all time – Hungry Hungry Hippos, Connect 4 and Candyland. Hungry Hungry Hippos: Move N’ Munch is the first in the suite of Hasbro games to launch, available on Nex Playground starting today. Using proprietary AI motion tracking technology developed by Nex, players use their whole bodies to jump, squat and wave their arms to help the Hippos chomp the fruit they love! Up to four participants can play simultaneously.

Hasbro Inc, a leading toy and game company, announced today a special cinema experience to celebrate four decades of the Transformers franchise with Till All Are One: Transformers 40th Anniversary Event. Honoring the brand’s legacy in bringing continuous action and adventure to fans of all ages, the theatrical event will provide limited screenings of episodes from the classic 1984 animated series “The Transformers.” Screenings will be available in select cinemas across the US, UK and Mexico, along with select territories in Europe, Latin America and Asia starting on Wednesday, May 15. Tickets for the Transformers 40th Anniversary Event will go on sale at Transformers40thCinemaEvent.com on Wednesday, April 10 at 9.30am Local Time.

Hasbro has announced a new community (re)building game, Life in Reterra, available for US pre-orders now. Life in Reterra takes place in a unique, bright post-apocalyptic setting where the world as we know it is an overgrown memory. Through this immersive experience, remnants of the old world become the foundation for something new. With three ready-to-play themed building sets, players can dive into the challenge of constructing their unique communities. The game unfolds as participants take turns laying tiles that represent diverse terrains, filling them with buildings and inhabitants to cultivate their society.

Hasbro, Inc, a leading toy and game company, has reported financial results for Q4 and full year 2023. “Guided by our strategy of ‘Fewer, Bigger, Better,’ we had important wins across both toys and games while making progress in our transformation during a challenging 2023. Despite the macroeconomic backdrop, we are entering 2024 with a healthier balance sheet, a leaner cost structure, and a diverse portfolio of industry-leading toy and game brands that support our capacity to invest in the business and maintain our commitment to returning cash to shareholders via our category-leading dividend,” said Chris Cocks, Hasbro chief executive officer. “Our refreshed leadership team is bringing innovative new products to our fans. At the same time, we are taking the necessary actions to transform Hasbro and deliver long-term profitable growth starting with driving significant profit growth across our segments in 2024 and building momentum in our innovation pipeline between now and 2025.”

Hasbro, a leading toy and game company, announced its plans to celebrate the 40th anniversary of the beloved Transformers franchise. Transformers made its worldwide debut in 1984 with its revolutionary robot-to-vehicle action figures, bolstered by a comic book series and an action-packed animated series, The Transformers. The launch was a massive hit, and it introduced characters like Optimus Prime, Bumblebee, Megatron, Starscream, and others who became fan favorites and the ultimate heroes and villains of Cybertron. Today, hundreds of robots continue to join the franchise and illustrate the brand’s core ability to change and adapt to new environments while offering a variety of ways to play for a new generation of fans.