Leading global toy company Just Play has announced a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its FurReal brand. Just Play’s FurReal pets product line will launch globally in 2024 with a whole new collection of interactive pets. With authentic animatronic features that mimic the mannerisms and behaviors of both real animals and mythical creatures, the FurReal brand has led the interactive pets’ category for over eighteen years, selling over 100 million pets in more than 75 countries. Millions of children worldwide have learned about animals and pet care while nurturing their beloved FurReal friends.
Hasbro, a global branded entertainment leader, and Funko Games announced a new multi-year licensing partnership that brings together the biggest names in games to reimagine the mother of all party games: Cranium 25th Anniversary Edition. In addition, the duo is unveiling a refreshed line of Cranium classics and a new original children’s game – designed by Funko Games. Cranium was first introduced to the market in 1998. Its clever design combines several popular party game activities across art, trivia, language, and performance into one game, creating an experience where “everyone shines.” It was one-of-a-kind and a near-instant success, becoming profitable in just six months before taking the title of the fastest-selling independent board game ever in 2001, according to Inc. The game and its iconic Creative Cat, Data Head, Word Worm, and Star Performer characters spawned half-a-dozen other brands in just 10 years before being sold to Hasbro in 2008.
Hasbro, Incorporated, a global branded entertainment leader, unveils the first publishing lineup from Learn with Peppa – a major new worldwide brand extension that builds on Peppa Pig’s natural alignment with learning and brings the power and fun of Peppa Pig to early years development. With help from early years specialists, the Learn with Peppa program’s learning framework includes seven categories that cover a broad mix of topics to help little ones understand the world around them: My Body, Creativity, Maths, English, Emotions, Our World and Community.
Who killed Boddy Black? Solve the mystery in a suspenseful and newly reimagined Clue board game early next year! Hasbro, Inc (NASDAQ: HAS), a global branded entertainment leader, announced that the iconic mystery-solving board game Clue received a refresh that combines classic Clue gameplay with rich new takes on the original murder mystery storyline, an intriguing diverse cast, highly-stylized game pieces, and the glamorous Tudor Mansion. The next chapter of Clue is now available at most major retailers for fans.
Leading global toy company Just Play announced a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its iconic Easy-Bake brand. Just Play’s product line of Easy-Bake ovens, baking sets and accessories are expected to launch at retail in select markets from 2024. The Easy-Bake Ultimate Oven toy, refill treat packs and recipes have been a pop culture staple since their introduction in 1963 and continue to be among Hasbro’s top-selling items today. Over 50 years, more than 30 million Easy-Bake brand ovens have been sold and more than 150 million mix refills have been used by bakers-in-the-making.
The U.S. Navy Flight Demonstration Squadron, the Blue Angels, Hasbro, Inc, a global branded entertainment leader, and Marine Toys for Tots have teamed up to deliver toys and games to families and children impacted by the environmental and economic impacts in San Juan, Puerto Rico as a result of Hurricane Fiona. Hasbro’s donated toys and games will be delivered by Fat Albert, the all-Marine KC-130 crew of the famed Blue Angels on Thursday, December 8th. The toys and games will then be distributed by Toys for Tots to families with children in need throughout communities in Puerto Rico.
Sony Pictures Consumer Products has announced the auction of a limited-edition action figure in the likeness of Ghostbusters legend Ivan Reitman. The auction will be live from 9am PST to 9pm PST on December 12; fans can participate in the virtual event by tuning in to the website. All proceeds will benefit Children’s Hospital Los Angeles.
NERF’s turning up the heat on social media with two exciting new campaigns. For the first time ever, NERF has entered the NIL space by teaming up with 12 of the nation’s top NCAA athletes for NERF BLITZ! – a fun, two-leg relay race that puts these all-stars to the test, furthering the brand’s expansion into action sports. Competing with the brand’s all-new, hot holiday gift, the NERF Elite 2.0 Motoblitz Blaster, participants including Sedona Prince, Paige Bueckers, Jon Seaton, A.J. Henning, Armando Bacot and RJ Davis will be ranked based on their completion speed time. The person with the fastest time wins the ultimate prize, getting to douse the losing opponent with a NERF Super Soaker!
Basic Fun!, a leading global marketer of toys and consumer products, announced a Master Toy license agreement with Hasbro, Inc (NASDAQ: HAS), a global branded entertainment leader, for the iconic Littlest Pet Shop brand. Basic Fun! is expected to manufacture and distribute Littlest Pet Shop collectible figures, playsets, and accessories to retailers worldwide as early as 2024.