Hasbro Unveils New Innovative NERF Segment with the NERF Pro GelFire Mythic Blaster

Hasbro, Incorporated, a global play and entertainment company, has unveiled an all-new NERF product innovation ahead of San Diego Comic-Con International with the NERF Pro Gelfire Mythic Full Auto Blaster, which is available to pre-order starting July 19 at 10:00 a.m. PT / 1:00 p.m. ET at Hasbro Pulse, Walmart, Target and Amazon. The blaster fires hydrated super absorbent polymer rounds, using patented technology exclusive to NERF. With a suggested retail price of $79.99 and for ages 14 years & up, the product is expected to be on shelves by November 1, 2022.

Hasbro Announces New Personalization Platform “Hasbro Selfie Series”

Hasbro, Incorporated has announced its new personalization platform with its first product introduction through Hasbro Selfie Series. The custom offering allows fans to create a collector-grade 6-inch action figure in their likeness based on classic to current characters seen across popular films, television series and…

Hasbro Unveils “Murph,” the NERF Brand’s First-Ever Official Mascot

Hasbro, Inc, a global play and entertainment company, officially unveils Murph, the NERF brand’s first-ever official mascot. Made of NERF darts from head-to-toe, Murph is, by far, the most fun, playful and social member of the NERF team. Working with The Martin Agency to kick off an exciting brand campaign for NERF this summer 2022, Hasbro is putting Murph in the center of it all to drive the new brand mnemonic: Unleash the Play in You.

TOMY and Hasbro Expand Partnership and Bring Beloved Franchises to New Territories

In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International announces they have collaborated with Hasbro to take brands like Peppa Pig, Transformers, and My Little Pony to new platforms, territories, and age ranges. TOMY and Hasbro are historical partners and are now strategically expanding the portfolio where the TOMY expertise and geographies could serve the popular properties.

Kingsmen Xperience and Hasbro to Open First-Ever Nerf Action Xperience and Planet Playskool in New Jersey

Kingsmen Creatives Limited, a leading communication design and production group in Asia Pacific, the Middle East and North America, announced that Kingsmen Xperience, Incorporated, its United States location-based entertainment focused subsidiary, together with Hasbro, Incorporated a global play and entertainment company, will be opening the first North American location of Nerf Action Xperience and the world’s first Planet Playskool kids experience at Westfield Garden State Plaza in Paramus, New Jersey in the United States. Both indoor entertainment centers, slated to open late 2023, will feature multiple activity zones, food & beverage areas, and retail stores that will engage and involve all visitors into the action and fun.

Robosen Robotics and Hasbro Debut Auto-Converting Trailer and Roller Set for Optimus Prime

Following last year’s launch of the Flagship Transformers Optimus Prime Auto-Converting Programmable Advanced Robot, Robosen Robotics (Shenzhen) Company Ltd, a leading innovator in the field of robotics, in collaboration with Hasbro, announced the Transformers Optimus Prime Auto-Converting Trailer with Roller – Collector’s Edition for the Flagship Optimus Prime, the most advanced and programmable Transformers robot ever created. This new companion piece is modeled after the original G1 design, and measures an impressive 3 feet in length. The Trailer and autonomous Roller expands the users’ arsenal to defend against the Decepticons and create the ultimate, auto-converting, Optimus Prime experience ever to launch.

PlayMonster and Hasbro to Debut Koosh Flix Stix

PlayMonster and Hasbro partner again in 2022 to reveal sensational new ways to Koosh, with Koosh Flix Stix! Drawing from lacrosse, one of the fastest growing sports in America, the Koosh Flix Stix is inspired by the fast-flowing game where two teams scoop, pass, and shoot a ball as they move across a field. Now families can enjoy a new twist on this game with the Easy to Catch, Hard to Put Down Koosh Ball and Koosh Flix Stix! Perfect for hours of outdoor fun, families can test their skills and go head-to-head. Each set comes with 2 Flix Stix and 1 Koosh Ball, and will retail for $24.99, available at retailers in Fall 2022.