In celebration of Hasbro’s 100th anniversary, the leading toy and game company announced that Alan Hassenfeld and The Hassenfeld Family Foundation would donate $1 million to four purposeful charities aligned with Hasbro’s philanthropic strategy through its Centennial Fan Choice Campaign on HasbroPulse.com. From September 22 to November 30, Hasbro’s passionate fan base was given the opportunity to choose how the $1M was allotted through voting online for each purchase they made on HasbroPulse.com. Hasbro is excited to announce the results of the fan vote, revealing that Toys for Tots has won first place with a donation of $400K, while Hasbro Children’s Hospital takes 2nd place to receive $300K, One Tree Planted snags 3rd for $200K and Games for Change came in 4th place with $100K.
Hasbro, a leading toy and game company, in collaboration with Amazon announced a free pop-up event in New York City to help families kick-off the enchanting holiday celebrations alongside their favorite Hasbro brands and characters. Showcasing a diverse selection of Hasbro’s top holiday toys now available in Amazon’s store (Hasbro Toyland), the special event will feature fun-filled holiday-themed activities, photo opportunities, product displays and more. The three-day event will take place on Friday, December 8 through Sunday, December 10, from 11 a.m. – 3 p.m. in New York, NY, on the High Line (between 15th St. and 16th St.).
NERF Action Xperience, an action-packed entertainment attraction, has officially opened its doors at Trafford Palazzo – making Manchester the location for its first-ever European launch. Following a soft opening period when trailblazing enthusiasts could try out the new adrenaline-fuelled entertainment venue, the site has now fully opened seven days a week.
Los Angeles-based fashion brand Teddy Fresh announced its new collaboration with renowned card game Magic: the Gathering, under license by Wizards of the Coast, a division of Hasbro. As two brands known for celebrating their communities in their industries, the collection displays beloved artwork from the enthralling world of Magic. The highly anticipated Teddy Fresh x Magic: the Gathering collection will debut with an exclusive in-person release at Complex Con on November 18th & 19th, with an online release on November 20th.
Will the power of friendship overpower all obstacles? On November 23, the hit entertainment series My Little Pony: Make Your Mark returns to Netflix for Chapter 6, with three new 22-minute episodes and a Secrets of Starlight special. The popular animated series serves as a fantastical look into the day-to-day quests of Sunny, Hitch, Izzy, Pipp, Zipp and Misty and features an assortment of sentimental and hilarious stories that have made it a fan favorite series. My Little Pony: Make Your Mark Chapter 6 highlights Opaline’s wrath, after learning Misty sabotaged her in effort to save Sparky. Now with the power of even more dragon fire, Opaline plans to steal the Cutie Marks of every pony in Equestria. As the Mane 6 rush to stop her and save their friends, they’ll find that while evil may overpower them individually, there is power in their friendship! Even after this climactic finale, the Mane 6 will find their work is not yet over as a strange new world appears to them beyond anything the ponies have seen before.
In celebration of Hasbro’s brand-new Monopoly campaign – All is Fair in Monopoly – the leading toy and game company is getting into the holiday spirit by partnering with SpotHero to offer over 1,000 free parking spots for Black Friday shoppers in five metropolitan US cities on Friday, November 24. In addition to the city specific, Monopoly Free Parking coupons, Monopoly and SpotHero will be offering a 10% off coupon to new and existing SpotHero users that can be used nationwide.
Kingsmen Creatives Ltd (“Kingsmen”), a leading creator of experiences, announced that Kingsmen Xperience, Inc, (“Kingsmen Xperience”) its United States location-based entertainment focused subsidiary, and Max-Matching Entertainments Co, Ltd. (“Max-Matching Entertainments”), one of the largest investors, developers, and operators of location-based entertainment in China with rapid expansion across Asia, have formed a strategic partnership to bring the globally popular NERF Action Xperience family entertainment centers, under license by leading toy and game company Hasbro, to China beginning in 2025. Under the partnership, Kingsmen Xperience will manage the intellectual property and licensor relations, and lead design and development. Max-Matching Entertainments will identify the locations and destination venues, develop the properties, and provide best-in-class operations and facilities management. The permanent NERF Action Xperience indoor family entertainment centers are planned to open first in Beijing, followed by other locations throughout China.
Hasbro, Inc, a leading toy and game company, announces that it has renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, these much-anticipated Generation 4 products will expand the global launch in Fall 2024, coinciding with the brand’s 25th anniversary.
Hasbro, Inc (NASDAQ: HAS), a leading toy and game company, announced Hasbro Girl Innovators of Play at the Girls Leading Change event. In partnership with Girl Up, a girl-centered leadership development initiative of the United Nations Foundation, the program will launch in early 2024 and build on the recent Hasbro Women Innovators of Play, a Challenge that calls for the next great women-led mass-market toy or game. Girl Innovators of Play will include a robust STEM-based bootcamp and invitation to girls between the ages of 13-24 to submit a social impact project idea focused on a cause they are passionate about and receive up to $1,000 in funding to transform that vision into reality.