Hasbro Announces the NERF Brand’s First Official Sport ‘NERFBALL’ with Donald Driver

Hasbro, Incorporated, a global branded entertainment company, has unveiled the NERF brand’s first-ever officially organized team sport, NERFBALL. Since 1969 when the beloved brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters, apparel and much more. With several in-person and digital experiences, sports collaborations and the recent launch of Murph, the brand’s first-ever mascot, NERF has transformed itself into a true active play lifestyle brand. What started with a simple NERF ball more than 50 years ago comes full circle through a cutting-edge competitive sport, NERFBALL.

Hasbro Unveils Strategic Partnerships with MrBeast and Luka Dončić to Launch New NERF Pro Gelfire & Social Content

Hasbro, Incorporated, a global branded entertainment company, has announced NERF brand partnerships with massive digital creator, MrBeast, AKA Jimmy Donaldson and big-time philanthropist and basketball All-Star, Luka Dončić. The 2-year partnership with MrBeast kicks off this fall, bringing NERF together with one of YouTube’s most-viewed creators of all time through another exciting social content campaign. The popular creator and NERF are also working together on a NERF blaster collab to be revealed and launched for preorder. NERF has been rapidly rising in the digital space, being the first Hasbro-owned brand to join TikTok last year that continues to pump out fun, hilarious and unique content. By collaborating with such a prolific content creator, the brand is sure to keep fans buzzing.

Hasbro Celebrates 25 Years of the Iconic Bop It!

The iconic 90s Hasbro toy that was (and still is) on everyone’s wish list, Bop It!, is celebrating its 25th anniversary! Over the past 25 years and through several different iterations of Bop It!, the game has garnered a huge fan base and become a household name. Even among the pop culture sphere…. or what we like to call, Bop Culture… with everyone from The Simpsons and the LA Dodgers to Robot Chicken and Saturday Night Live! helping solidify its place in history.

Hasbro Heads Back to School with Dungeons & Dragons in Classrooms and Afterschool Clubs

As kids and teens return to the classroom, some for the first time since the pandemic hit in 2020, parents and educators are concerned about how the children will interact with each other and their teachers. A new initiative from Wizards of the Coast, a subsidiary of Hasbro, hopes to provide a platform using the roleplaying game Dungeons & Dragons for school social activities and educational learning. In celebration of the release of a new starter set, Wizards will provide Dungeons & Dragons-themed classroom materials for teachers across the country to add to their curriculum.

Hasbro Unveils New Innovative NERF Segment with the NERF Pro GelFire Mythic Blaster

Hasbro, Incorporated, a global play and entertainment company, has unveiled an all-new NERF product innovation ahead of San Diego Comic-Con International with the NERF Pro Gelfire Mythic Full Auto Blaster, which is available to pre-order starting July 19 at 10:00 a.m. PT / 1:00 p.m. ET at Hasbro Pulse, Walmart, Target and Amazon. The blaster fires hydrated super absorbent polymer rounds, using patented technology exclusive to NERF. With a suggested retail price of $79.99 and for ages 14 years & up, the product is expected to be on shelves by November 1, 2022.

Hasbro Announces New Personalization Platform “Hasbro Selfie Series”

Hasbro, Incorporated has announced its new personalization platform with its first product introduction through Hasbro Selfie Series. The custom offering allows fans to create a collector-grade 6-inch action figure in their likeness based on classic to current characters seen across popular films, television series and…

Hasbro Unveils “Murph,” the NERF Brand’s First-Ever Official Mascot

Hasbro, Inc, a global play and entertainment company, officially unveils Murph, the NERF brand’s first-ever official mascot. Made of NERF darts from head-to-toe, Murph is, by far, the most fun, playful and social member of the NERF team. Working with The Martin Agency to kick off an exciting brand campaign for NERF this summer 2022, Hasbro is putting Murph in the center of it all to drive the new brand mnemonic: Unleash the Play in You.

TOMY and Hasbro Expand Partnership and Bring Beloved Franchises to New Territories

In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International announces they have collaborated with Hasbro to take brands like Peppa Pig, Transformers, and My Little Pony to new platforms, territories, and age ranges. TOMY and Hasbro are historical partners and are now strategically expanding the portfolio where the TOMY expertise and geographies could serve the popular properties.

Kingsmen Xperience and Hasbro to Open First-Ever Nerf Action Xperience and Planet Playskool in New Jersey

Kingsmen Creatives Limited, a leading communication design and production group in Asia Pacific, the Middle East and North America, announced that Kingsmen Xperience, Incorporated, its United States location-based entertainment focused subsidiary, together with Hasbro, Incorporated a global play and entertainment company, will be opening the first North American location of Nerf Action Xperience and the world’s first Planet Playskool kids experience at Westfield Garden State Plaza in Paramus, New Jersey in the United States. Both indoor entertainment centers, slated to open late 2023, will feature multiple activity zones, food & beverage areas, and retail stores that will engage and involve all visitors into the action and fun.