Search Results for: hasbro

Hasbro and Monopoly Offer Free Parking for Black Friday Shoppers in Five Major Metropolitan Cities Across the US in Partnership with SpotHero

In celebration of Hasbro’s brand-new Monopoly campaign – All is Fair in Monopoly – the leading toy and game company is getting into the holiday spirit by partnering with SpotHero to offer over 1,000 free parking spots for Black Friday shoppers in five metropolitan US cities on Friday, November 24. In addition to the city specific, Monopoly Free Parking coupons, Monopoly and SpotHero will be offering a 10% off coupon to new and existing SpotHero users that can be used nationwide.

Hasbro Announces New ‘NERF Action-Xperience’ Openings in China Beginning in 2025

Kingsmen Creatives Ltd (“Kingsmen”), a leading creator of experiences, announced that Kingsmen Xperience, Inc, (“Kingsmen Xperience”) its United States location-based entertainment focused subsidiary, and Max-Matching Entertainments Co, Ltd. (“Max-Matching Entertainments”), one of the largest investors, developers, and operators of location-based entertainment in China with rapid expansion across Asia, have formed a strategic partnership to bring the globally popular NERF Action Xperience family entertainment centers, under license by leading toy and game company Hasbro, to China beginning in 2025. Under the partnership, Kingsmen Xperience will manage the intellectual property and licensor relations, and lead design and development. Max-Matching Entertainments will identify the locations and destination venues, develop the properties, and provide best-in-class operations and facilities management. The permanent NERF Action Xperience indoor family entertainment centers are planned to open first in Beijing, followed by other locations throughout China.

Hasbro Announces Continued Partnership With Takara Tomy and ADK Emotions NY to Launch Beyblade X

Hasbro, Inc, a leading toy and game company, announces that it has renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, these much-anticipated Generation 4 products will expand the global launch in Fall 2024, coinciding with the brand’s 25th anniversary.

Hasbro Announces Girl Innovators of Play

Hasbro, Inc (NASDAQ: HAS), a leading toy and game company, announced Hasbro Girl Innovators of Play at the Girls Leading Change event. In partnership with Girl Up, a girl-centered leadership development initiative of the United Nations Foundation, the program will launch in early 2024 and build on the recent Hasbro Women Innovators of Play, a Challenge that calls for the next great women-led mass-market toy or game. Girl Innovators of Play will include a robust STEM-based bootcamp and invitation to girls between the ages of 13-24 to submit a social impact project idea focused on a cause they are passionate about and receive up to $1,000 in funding to transform that vision into reality.

Hasbro and Irregular Choice Tease Out New Pieces from the Stunning Transformers Collection

Hasbro, a leading toy and game company, and Irregular Choice, a UK-based footwear brand, have come together to release a colorful and nostalgia-filled Transformers -inspired collection that will transport fans back to where it all began in 1984. Ahead of Transformers ’ 40th anniversary in 2024, this epic 27-piece selection of unisex shoes, bags & accessories feature fan-favorite Autobots and Decepticons –Optimus Prime, Bumblebee, Starscream & Soundwave. Think light up bags & boots with removable jet wings! The limited-edition collection will be available for purchase December 1, 2023 at www.irregularchoice.com.

Hasbro Unveils New Licensed Consumer Products at Brand Licensing Europe (BLE) 2023

Celebrating its 100th anniversary, Hasbro returns to Brand Licensing Europe (October 4-6, 2023) this year with a full slate of announcements alongside new and existing licensing partners. From entertainment with A-list guest stars to dazzling fashion and footwear, innovative toys and so much more, Hasbro is delivering something for every fan. Hasbro’s Purpose is to create joy and community for all people around the world, one game, one toy, one story at a time. With Licensed Consumer Products offices around the world and a strong base of over 1,800 licensees, Hasbro continues to serve its Purpose by delivering product innovations and captivating entertainment for fans of all ages through endless consumer touchpoints, including the following all-new partnerships and collaborations launching across the globe.

Hasbro Launches NERFBALL with Exhibition Game Featuring New NERF Gear & Tech, Unveils First Gameplay Venue

Hasbro, Inc, a leading toy and game company, has launched NERFBALL, the NERF brand’s first-ever official sport in its 50+ years of history, by releasing the full gameplay video of the NERFBALL – Battle in the Bubble exhibition game. Since 1969 when the iconic brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters and much more. What started with a simple NERF foam ball more than 50 years ago comes full circle through the cutting-edge competitive sport, NERFBALL.   

Alan Hassenfeld and Hassenfeld Family Foundation Donate $1 Million to Purpose-Driven Charities for Hasbro’s 100th

To commemorate 100 years of delivering the wonder of storytelling and the exhilaration of play to audiences across the globe, Hasbro has announced that Alan Hassenfeld and The Hassenfeld Family Foundation will donate $1 million to four purposeful charities benefiting kids and families everywhere: Games for Change, Hasbro Children’s Hospital, One Tree Planted and Toys for Tots. Hasbro is empowering its passionate fan base to choose how the $1M donation will be distributed. Beginning September 22 at the fan-favorite virtual event, Hasbro Pulse Con 2023, and running until November 30, fans can vote for one of the four charities to donate to through each purchase they make on HasbroPulse.com.

Hasbro Launches New My Little Pony: Make Your Mark Episodes

Will Misty finally join forces with the other ponies? The hit entertainment series My Little Pony: Make Your Mark returns to Netflix for Chapter 5 with 6 new 22-minute episodes. This animated series serves as a fantastical look into the day-to-day quests of Sunny, Hitch, Izzy, Pipp, and Zipp and features an assortment of sentimental and hilarious stories that have made it a fan favorite series. My Little Pony: Make Your Mark Chapter 5 continues the story of Misty officially becoming a part of the group! After helping The Mane 5 save Sparky, earning her own cutie mark, and turning her back on Opaline – the six ponies must work together to uncover more of Misty’s past, grow stronger as a group, and search for a way to beat Opaline before she gains the strength to take over all of Equestria. And with the group adjusting to their growing family, there’s bound to be some highs… and not so highs!