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In celebration of National Trivia Day on January 4, Hasbro is launching an exciting new digital experience – Trivial Pursuit Infinite! Since 1982, the phenomenally successful Trivial Pursuit board game has been testing game players’ wits to the limit through dozens of iterations of the physical game including the iconic Classic Edition, Family Edition and various licensed versions. Now, we’re thrilled to give players a new way to showcase knowledge with the first Trivial Pursuit digital experience powered by AI. Fans of the Trivial Pursuit board game can now test their knowledge on www.trivialpursuit.com (via computer or mobile device) and experience two game modes: Daily Challenge and Infinite.

Hasbro has announced plans to lay off 1,100 employees, citing rough sales performance persisting through the whole of 2023. This swath of layoffs will encompass a fifth of Hasbro’s workforce. CEO Chris Cocks said: “This is a lever we must pull to keep Hasbro healthy, as challenges which the company faced in the first three quarters of 2023 continued into the fourth. Market headwinds have proven to be stronger and more persistent than planned. While we’re confident in the future of Hasbro, the current environment demands that we do more, even if these choices are some of the hardest we have to make,” he wrote in an email to staff. “I know this news is especially difficult during the holiday season. We anticipated the first three quarters to be challenging, particularly in toys, where the market is coming off historic, pandemic-driven highs. While we have made some important progress across our organization, the headwinds we saw through the first nine months of the year have continued into holiday and are likely to persist into 2024.”

In celebration of Hasbro’s 100th anniversary, the leading toy and game company announced that Alan Hassenfeld and The Hassenfeld Family Foundation would donate $1 million to four purposeful charities aligned with Hasbro’s philanthropic strategy through its Centennial Fan Choice Campaign on HasbroPulse.com. From September 22 to November 30, Hasbro’s passionate fan base was given the opportunity to choose how the $1M was allotted through voting online for each purchase they made on HasbroPulse.com. Hasbro is excited to announce the results of the fan vote, revealing that Toys for Tots has won first place with a donation of $400K, while Hasbro Children’s Hospital takes 2nd place to receive $300K, One Tree Planted snags 3rd for $200K and Games for Change came in 4th place with $100K.

NERF Action Xperience, an action-packed entertainment attraction, has officially opened its doors at Trafford Palazzo – making Manchester the location for its first-ever European launch. Following a soft opening period when trailblazing enthusiasts could try out the new adrenaline-fuelled entertainment venue, the site has now fully opened seven days a week.