Catching Up With Marty Brochstein
The International Licensing Industry Merchandisers’ Association (LIMA) is working with Business for Social Responsibility to help members adhere to the LIMA Code of Business Practices, a voluntary code that encourages good business practices. LIMA’s Marty Brochstein gives the scoop on the code, the formation of the Licensing Working Group, and the series of webinars that will educate licensees and their suppliers on meeting the code’s criteria.