Rainbow High Partners with Celebrity Momfluencer Haylie Duff to Launch the Dream & Design Studio Playset

Rainbow High, the leading fashion doll brand from one of the largest and fastest growing privately held toy and entertainment companies in the world, MGA Entertainment,  announced its partnership with actor and director Haylie Duff. Best known for her roles in various film and television projects, Haylie Duff is also the founder of a children’s fashion line and a devoted mom who values quality time with her daughters, sharing special moments with her community of parents across her social channels. Her endorsement of the all-new Rainbow High Dream & Design Studio Playset, as well other key Fall launches from the brand, like Fantastic Fashions and Color & Create dolls, speaks to the influence of the popular Rainbow High brand across homes worldwide. It also points to brand’s continued commitment to offering unique touchpoints for moms and guardians everywhere to connect with their kids through entertainment and creativity.

Hasbro Announces Girl Innovators of Play

Hasbro, Inc (NASDAQ: HAS), a leading toy and game company, announced Hasbro Girl Innovators of Play at the Girls Leading Change event. In partnership with Girl Up, a girl-centered leadership development initiative of the United Nations Foundation, the program will launch in early 2024 and build on the recent Hasbro Women Innovators of Play, a Challenge that calls for the next great women-led mass-market toy or game. Girl Innovators of Play will include a robust STEM-based bootcamp and invitation to girls between the ages of 13-24 to submit a social impact project idea focused on a cause they are passionate about and receive up to $1,000 in funding to transform that vision into reality.

WildBrain CPLG Gets Spooky with Expansive Licensing Program for MGM’s ‘Wednesday’

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is collaborating with MGM Consumer Products on an extensive consumer products program for the studio’s smash-hit series Wednesday. The program includes the signing of new and expanded partnerships across fashion, gifting, homewares and more. Wednesday, which debuted in November 2022 on Netflix, launched at number one in 83 countries. It has recently become Netflix’s most watched English-language series of all time.

WiT Announces Honorees for the 2023 Wonder Women Awards

Women in Toys, Licensing & Entertainment (WiT), the preeminent nonprofit trade organization dedicated to the advancement and advocacy of women, has announced the distinguished honorees of its 2023 Wonder Women Awards. These remarkable women will be honored at the WiT Wonder Women Awards Gala, set to take place on Sunday, October 1, 2023 at Pier 60, Chelsea Piers in New York City. The in-person event honors and celebrates the extraordinary women executives, entrepreneurs and changemakers who are driving the toy, consumer products, licensing and entertainment industries forward.

Ynon Kreiz, Mattel Chairman and CEO, to be Honored with Industry Leadership Award at 36th Israel Film Festival in LA

Ynon Kreiz, Mattel Chairman and Chief Executive Officer, who has transformed the company and spearheaded its global blockbuster film, Barbie, will receive the 2023 IFF Industry Leadership Award at the 36th Israel Film Festival in Los Angeles Opening Night Gala on November 1st. Meir Fenigstein, founder and executive director of the Israel Film Festival, made the announcement. Fenigstein noted: “Ynon Kreiz’s visionary leadership and incredible achievements at Mattel, most recently Barbie’s triumph at the worldwide box office, are exciting beyond imagination. In just over five years, Ynon has transformed Mattel into an IP powerhouse, with its first theatrical release shattering records and becoming a showcase for the expertise of the Mattel Films division he created. On a personal note, I fondly recall Ynon as a UCLA Anderson MBA student volunteering at the Israel Film Festival. Now, 30 years later, I am proud to be recognizing and honoring him at the Festival for his own amazing accomplishments.”

Dr Seuss Enterprises Prepares for Brand Licensing Europe

Dr Seuss Enterprises celebrates its 30th anniversary this year as a leading global children’s entertainment company, focusing on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr Seuss. The creative, whimsical world of Dr Seuss and its characters have inspired generations of readers and continues to be a true pop culture and entertainment phenomenon, with major successes both on the page, in theaters, on stage, on screen and in many other outlets. At the 2023 Brand Licensing Europe, Dr Seuss Enterprises will showcase a range of new initiatives including the roll out of new consumer product lines, breakthrough marketing programs, and initiatives, new entertainment projects, as well as the growth of their longstanding portfolio partners. Dr Seuss Enterprises continues to grow, expanding within several categories including entertainment, food and toys, infant and toddler, and digital products.

WIT Announces 2023 Wonder Women Awards Finalists

Women in Toys, Licensing & Entertainment (WIT) proudly reveals the highly anticipated slate of finalists for the prestigious 2023 Wonder Women Awards. This esteemed recognition honors outstanding female executives, thought leaders, entrepreneurs and change-makers, whose exceptional accomplishments have made a profound impact on the toy, licensing and entertainment industries.

New Broadcasters for Fourth Series of Animated Hit Series ‘The Deep’

A Stark Production and WildBrain, together with Infinite Studios, have confirmed new international broadcast partners for its global animated hit series The Deep. As the exclusive global distributor for the series, WildBrain has secured new deals with Rockbot (US) for season one; Club Illico (Canada) for seasons one and two; RTE (Ireland) for seasons three and four; NRK (Norway) for seasons one, two and four; and France Télévisions for season four.

City Officials Declare June 19 – 23 Mattel Play It Forward Global Volunteer Week

Mattel, Inc, together with officials from The City of El Segundo and partners from Save The Children, UCLA Health, The Los Angeles Library Foundation, LA’s Best,  Girls Inc. of Los Angeles, and The Boys & Girls Clubs of Carson, today declared the week of June 19 – 23 Mattel’s Play It Forward Global Volunteer Week. Mattel’s Play It Forward Global Volunteer Week enables its iconic brands to give back to communities who need it most. Play It Forward is a designated period each year where Mattel’s global offices host a week of opportunities for employees to share their time and talents to support local nonprofits serving children and their families. With participation from over 30 global offices impacting thousands of children and benefiting hundreds of nonprofits worldwide, the occasion celebrates Mattel’s volunteer and philanthropic efforts all over the world. Mattel’s purpose is to empower the next generation to explore the wonder of childhood and reach their full potential, and it’s Play It Forward Global Volunteer Week gives employees a chance to further immerse themselves in that purpose in collaboration with their colleagues.