Reminder: Submit Your Nominations for the 2025 Toy Industry Hall of Fame

The deadline is approaching for the toy community to submit their nominations for the 2025 Toy Industry Hall of Fame, the highest honor bestowed upon individuals in the industry. Nominations may be submitted online through Friday, June 7. Consideration for the Hall of Fame is open to living individuals who have made outstanding contributions and/or provided impactful service to the toy industry and The Toy Association throughout their careers. Candidates may be nominated by any stakeholder in the toy industry (Toy Association membership is not required); however, voting to select the 2025 inductees is restricted to members only. Detailed nomination criteria and information about the selection process is available here.

Peppa Pig Joins the World of Podcasting Exclusively With Audible

Audible, a leading provider of spoken word entertainment, has announced Peppa Pig’s Play-A-Long Podcast, the first release as part of a podcasting deal with leading toy and game company, Hasbro. Building on the cherished legacy of Peppa Pig, this podcast invites listeners into Peppa’s world with six episodes, each spanning 15 minutes. Voiced by Amelie Bea Smith as Peppa Pig, the podcast features Peppa and her pals in a mix of fun interactive games, outdoor adventures, and even catchy sing-alongs with her sensational new band, The Piggy-Wigs. Whether it’s a companion during car rides or a calming wind-down before bedtime, Peppa Pig’s Play-A-Long Podcast guarantees an immersive experience for the whole family.

Jazwares Named to TIME’s Prestigious List of the TIME100 Most Influential Companies

Jazwares, a leading global toy company, is proud to announce that it has been named to the prestigious fourth annual TIME100 Most Influential Companies list, highlighting companies making an extraordinary impact worldwide. “At Jazwares, we’re passionate about bringing imagination to reality through multigenerational brands such as Squishmallows and our unparalleled commitment to giving back to the communities where we work and play,” said Judd Zebersky, Founder and CEO of Jazwares. “We are honored to be recognized as one of the TIME100 Most Influential Companies, a testament to the dedication and creativity of our 1,400 employees and our collective mission in bringing joy to millions of kids, families, and fans around the world.”

Jada Toys Takes the Lead as Title Sponsor at 2024 Los Angeles Fuelfest

Jada Toys, renowned worldwide for its meticulously crafted die-cast collectibles, proudly presents FuelFest, on June 1st in Los Angeles, California, at Irwindale Speedway. This partnership marks a significant milestone as Jada Toys steps in as the official title sponsor of this iconic event for the very first time. Featuring live performances by acclaimed rapper Xzibit, FuelFest promises an unforgettable experience for all attendees.

Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study

Licensing International, the leading trade association for the $356+ billion global brand licensing industry, has released an executive summary of its 2024 Global Licensing Industry Study. The study shows the continued worldwide sales growth of licensed products and services across categories including fashion, entertainment, music, location-based entertainment, sports, and more. This year’s Global Licensing Industry Study will be published later this summer and was conducted by third-party research firm Brandar Consulting, LLC.

Industry Vets Form New Company, Kidazzle, and are Named Master Toy Licensee for ‘Iyanu’

Kidazzle, a new toy company founded by industry veterans Steve Rosenthal, Don Robbins, and Jeff Jones, proudly launches with the acquisition as master toy licensee for Iyanu, Lion Forge Entertainment’s highly anticipated superhero animated series set to premiere on Cartoon Network and Max. Iyanu is an adaptation of Dark Horse Comics/YouNeek Studios’ popular graphic novel series Iyanu: Child of Wonder by award-winning Nigerian creator and producer Roye Okupe and is steeped in Nigerian culture and mythology.

Jazwares Named Master Toy and Plush Licensee for ‘Five Nights at Freddy’s’

Jazwares, a leading global toy company,  has entered into a multiyear global toy licensing agreement with cutting-edge entertainment company Scottgames, LLC to produce a toy line inspired by the survival horror video game & film franchise, Five Nights at Freddy’s. Building off of the immersive settings and characters from the gaming & film franchise, Jazwares’ Five Nights at Freddy’s portfolio will expand on the fictional world like never before through must-have toy products across numerous categories including pet. 

The Toy Association Names Industry Veteran Greg Ahearn as New President & CEO

The Toy Association Inc, the business trade association representing a wide array of manufacturers, retailers, licensors, and others involved in the youth entertainment industry, announced that Greg Ahearn will join as President & CEO on June 1. Ahearn will be responsible for leading the next chapter of the Association as it continues to evolve and best serve its close to 900 members, as well as the needs of the entire industry. He will have oversight of the key objectives, which include industry trade shows and events, regulatory affairs and representation, toy safety and ethics initiatives, member education, as well as consumer outreach to champion the importance of play. The role also extends to partnership with The Toy Foundation, the philanthropic arm of the organization.

Heathside Signs License Agreement with Ubisoft to Produce Rabbids Toys, Collectables and Gifts

Heathside Trading Ltd has entered into a Licensing Agreement with Ubisoft to develop, market and sell officially a range of blind packed licensed Rabbids toys and collectibles through selected retail partners. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd and Tinderbox, the specialist digital division of Beanstalk. The Rabbids are a mysterious breed of whacky creatures that seek constant fun throughout different worlds and dimensions. They are playful, curious, cheeky and unpredictable. Rabbids love their freedom, making creative inventions and doing unexpected antics wherever their chaotic path leads them.