Search Results for: toys r us

Pudgy Penguins, the IP and brand-development company behind the series of globally-recognized characters, has announced that its line of collectible toys, Pudgy Toys, will expand its Walmart relationship with the addition of 1,100 new locations that will carry the line and the introduction of new Walmart toy exclusives. This is a major milestone for Pudgy Toy’s collaboration with Walmart and demonstrates the continued success of Pudgy Penguins’ retail strategy, turning the digital collectible characters into toys, to reach the consumer market at scale.

Women in Toys, Licensing & Entertainment (WiT) is excited to announce the launch of the Tabletop Gaming Learning Community (TLC), a new initiative building on the success of the  Sustainability Learning Community (SLC) in 2022.  The TLC aims to create an inclusive and supportive space for women working in, or aspiring to enter the tabletop gaming industry, facilitating collaboration, learning and growth. Led by seasoned tabletop industry professionals, the community will harness diverse talents and insights of its members to explore trends, tackle challenges, celebrate successes, and champion impactful change within the industry. Its mission is powerfully focused on inspiring and supporting new generations of women to join the tabletop gaming community and cultivate future industry leaders.

Polestar, the Swedish electric performance car brand, is launching its 2024 Design Contest in collaboration with Mattel’s Hot Wheels Brand, one of the number-one selling toys in the world. This year’s contest brief invites designers to surprise and thrill the judges with submissions propelled by the imagination of their youth. Weaving Polestar’s design DNA into their vision of the ultimate Hot Wheels collectible promises the most extreme edition of the Polestar Design Contest to date. The winning design is planned to become part of the Hot Wheels offering, available for purchase across the world, as the first Hot Wheels x Polestar vehicle to be produced as part of a wider partnership with Polestar production models.

Moose Games, the gaming innovation division of award-winning Moose Toys, announced the launch of Pickleball Blast, a family board game that puts a new spin on America’s fastest growing sport, pickleball. A first-of-its-kind pickleball showdown where players always have the home court advantage, Pickleball Blast will launch exclusively at Target stores nationwide and online on February 18, with expanded retail rollout in the fall. “Pickleball Blast is the newest proof point of Moose Games’ innovation and our keen ability to spot trends. It capitalizes on pickleball’s place in pop culture and offers the lively game play of the sport in whole new way,” said David Norman, president, Moose Games. “Our team has put a great ‘dill’ of creativity into reinterpreting the incredible enthusiasm for the sport and it’s sure to score big with fans of the sport and board games alike. We look forward to ‘relishing’ in its success and continuing to win big in the games category.”

Hasbro, Inc, a leading toy and game company, has reported financial results for Q4 and full year 2023. “Guided by our strategy of ‘Fewer, Bigger, Better,’ we had important wins across both toys and games while making progress in our transformation during a challenging 2023. Despite the macroeconomic backdrop, we are entering 2024 with a healthier balance sheet, a leaner cost structure, and a diverse portfolio of industry-leading toy and game brands that support our capacity to invest in the business and maintain our commitment to returning cash to shareholders via our category-leading dividend,” said Chris Cocks, Hasbro chief executive officer. “Our refreshed leadership team is bringing innovative new products to our fans. At the same time, we are taking the necessary actions to transform Hasbro and deliver long-term profitable growth starting with driving significant profit growth across our segments in 2024 and building momentum in our innovation pipeline between now and 2025.”