Licensing News

BoxLunch Celebrates Strawberry Shortcake’s Berry Special 45th Anniversary with a Retro-Inspired Capsule Collection

BoxLunch Strawberry Shortcake

Commemorating the 45th anniversary of the sweet and adorable Strawberry Shortcake, fandom-first retailer BoxLunch is launching a 25-piece collection inspired by the titular doll’s original vintage look on February 12. Available online and in BoxLunch stores, the collection is the perfect, multi-generational purchase for those who grew up with Strawberry Shortcake or are fans of 80s/90s brands.


The product assortment, which includes apparel, home, novelty, auto, sleep, accessories, pins, bags, and jewelry, pays homage to the iconic character that has been bringing joy to audiences since its introduction in 1979.


This latest collection from BoxLunch exhibits an authentic dedication to the fandom, bringing a nostalgic yet contemporary design that will delight and excite fans of all ages. Designed with elegance and a bit of whimsy that captures the magic that Strawberry Shortcake has brought to so many, the newest collection will be an absolute must-have this season .


To stay notified of updates for the upcoming Strawberry Shortcake Collection, visit To stay up-to-date with the latest products and trends, follow the retailer on Facebook, Instagram, and X at @BoxLunchGifts.


BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles BoxLunch will provide a meal to a person in need through its philanthropic partnerships. To join the movement and help in the fight against hunger visit BoxLunch in-store or online at to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates over 221 stores throughout the US. For more information, please visit our e-commerce website and or follow us on TikTok, Twitter and Instagram at @BoxLunchGifts.


WildBrain’s Strawberry Shortcake is one of the world’s most-adored brands. Since her creation in 1973, with the release of a simple Valentine’s Day greeting card, Strawberry Shortcake has grown and evolved with new content, toys and experiences for each new generation of kids. Parents who loved her when they were young, can now share a fresh new Strawberry Shortcake with their children through the all-new original WildBrain series Berry in the Big City and new CG-animated seasonal specials on Netflix as well as through new toys, books, games, apparel, events – and of course, dolls, which still boast their iconic scent. Previous Strawberry Shortcake content in WildBrain’s library, including the series Strawberry Shortcake and Berry Bitty Adventures, and the animated movies Sky’s the Limit and The Sweet Dreams Movie, continues to delight young audiences on streaming and broadcast platforms worldwide. With an international presence that has generated over US 4$ billion in retail sales since its first launch, Strawberry Shortcake is a true character-brand phenomenon that is cherished by kids and families worldwide. Visit her at: strawberryshortcake.comStrawberry Shortcake is owned by WildBrain, a global leader in kids’ and family entertainment.