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BBC Studios Renews Multi-Year Global Licensing Deal with Moose Toys for Bluey

BBC Studios has renewed its global licensing partnership with innovative toy company Moose Toys for smash-hit kids property Bluey. The BBC Studios’ licensee will remain the global master toy partner for the Emmy Award-winning animated TV sensation Bluey in all territories.

The landmark multi-year renewal will build on the global success of Moose’s toy range. It also follows hot on the heels of ABC Australia and Disney platforms’ simultaneous global premiere of the extended special Bluey episode ‘The Sign’, which welcomed critical and audience acclaim across the world. ‘The Sign’ gathered more than 10 million views worldwide on Disney+ in the week after its release, and is the top ABC program of 2024 YTD and the highest ABC program of all time on ABC iview.

TOMY International Announces Julie Gwaltney Appointed Vice President Toys

TOMY International announced that Julie Gwaltney has been appointed Vice President of the Toy Division. Julie has over 30 years’ experience in the toy industry, most recently holding the position of TOMY International’s Senior Director of Toys. “We are happy to have Julie assume this role and bring her expertise across additional categories,” said Greg Kilrea, President of TOMY International. “Julie works very well with her team, the designers, our licensors, and our industry partners to help find great opportunities for TOMY and make lasting contributions to childhood play.”

The Dr. Lisa Brands Company to Showcase First Baby JP Toys at ABC Kids Expo

The Dr Lisa Brands Company will showcase the first infant toys in the Baby JP line, based on the designs of modern artist J Pierce, during the ABC Kids Expo in Las Vegas this month before they arrive at retail later this summer. The new Baby JP infant toys are each designed with the freshness of J Pierce’s street art and to aid infants along their journey of sensory and brain development in a fun and engaging way. The range will be launched in the market for Fall 2024.

JAPAN HOUSE Los Angeles Announces Plush Toy Drive to Deliver “KAWAII” to Young Patients at UCLA Mattel Children’s Hospital

JAPAN HOUSE Los Angeles announces its first-ever “Yes, KAWAII is Art” Plush Toy Drive, collecting kawaii plushie toys to support the Chase Child Life Program at UCLA Mattel Children’s Hospital. Translating to “cute” or “adorable,” the toy drive is in fitting with the kawaii movement, which fosters a sense of joy, self-love, and community.

Pudgy Penguins Expands Pudgy Toys To Second Major Nationwide Retailer – Target

Pudgy Penguins, the IP and brand development company behind the series of globally recognized characters, has announced that its line of Pudgy Toys and newly licensed Lil Pudgys is now available in the collectibles aisle at Target stores nationwide. This is the second launch of Pudgy Toys in a major US retailer and is yet another milestone that demonstrates the continued success of Pudgy Penguins’ uniquely innovative retail strategy. Pudgy Toys turns the digital collectible characters, that are part of an online gaming experience powered by the zkSync blockchain, into a popular line of physical products, seamlessly blending the physical and digital worlds for consumers.

Toysmith Announces Exciting New Partnership with Anne McGilvray & Company

Toysmith, the leading distributor of toys and gifts in the United States, is thrilled to announce a dynamic new partnership with Anne McGilvray & Company (AMCI). This strategic collaboration brings together two industry leaders to further expand market reach and enhance customer experience. Toysmith serves over 15,000 independent retailers and over 150 key accounts nationwide with its extensive portfolio of high-quality toys and gifts. With a commitment to innovation, quality, and customer satisfaction, Toysmith has earned a reputation as a trusted partner in the industry.

Far Out Toys Debuts its First Fashion-Forward Doll Collection, L.U.V.

Far Out Toys, a new kind of toy company for today’s marketplace, launches the L.U.V. Fashion Doll Collection, nationwide now at Walmart, bringing fashion back to the fashion doll aisle. Inspired by real runways, Far Out Toys revealed the dolls’ fashions in February at New York Fashion Week, cementing the collection as a fashion-forward BFF to stylish kids everywhere.

Heroes of Goo Jit Zu Meets WWE in New Moose Toys Partnership

Ahead of the Licensing Expo in Las Vegas this month, Moose Toys announces a new global partnership with World Wresting Entertainment (WWE) for a series of Heroes of Goo Jit Zu stretchy action figures, launching in August 2024. Four of WWE’s biggest Superstars — John Cena, Rey Mysterio, Roman Reigns and “The American Nightmare” Cody Rhodes — have been reimagined as ultra-stretchy Heroes of Goo Jit Zu figures. Heroes of Goo Jit Zu action figures are the squishiest and stretchiest action figures, filled with gooey fillings, allowing them to stretch up to 3x their size, while always returning to their original form.

Fun in Motion Coins a New Buzzword for Construction Toys With A Little Twist: Confluxion

Clean up in Aisle 800 takes on a whole new meaning at this year’s Astra Marketplace. Retailers searching for something truly special to fill their 4th quarter shelves will be dazzled (again) as they fill up their order books with Fun In Motion Toys. Look for them on both sides of the aisle at Booths 804 and 809 and get your hands on the brand new Nockles, the acclaimed TECTI, the beautiful, newly packaged HyperTiles and Wandini Glow.0 and the latest styles of Shashibo. It’s true! No one can sit still when playing with Fun In Motion Toy’s range of playthings so be ready to move and groove at Marketplace. In fact, they’ve coined a whole new toy category within Construction Toys called Confluxion. Confluxion is an evolution of construction toys in that there’s a building element to them, but they also move or flex.