The Dr. Lisa Brands Company to Showcase First Baby JP Toys at ABC Kids Expo

Baby JP Toys J Pierce Dr Lisa Company

The Dr Lisa Brands Company will showcase the first infant toys in the Baby JP line, based on the designs of modern artist J Pierce, during the ABC Kids Expo in Las Vegas this month before they arrive at retail later this summer.


The new Baby JP infant toys are each designed with the freshness of J Pierce’s street art and to aid infants along their journey of sensory and brain development in a fun and engaging way. The range will be launched in the market for Fall 2024.


“As a mother, I am a big proponent of toys that encourage the development of tactile and fine motor skills, touch and feel, and other senses,” said Dr. Lisa Williams, Chief Executive Officer, The Dr. Lisa Brands Company. “The bold, fun and colorful patterns of J. Pierce’s artwork check the box for visual stimulation, and we’ve incorporated elements to engage other core developmental skills.”


“Through my art, I want to evoke happiness,” said Justin Pierce. “It’s so rewarding to extend its meaning through these toys. I’ve loved working with Dr. Lisa’s team to develop the Baby JP line and am truly blessed – it’s just the beginning.”


Baby JP is among the first product debuts since the Dr. Lisa Brands Company expanded its licensing and the infant and juvenile business. Last year, J Pierce and the Dr. Lisa Brands Company announced a partnership for a wide range of licensed products including sensory-based infant toys, fashion dolls, impulse items, coloring and activity items, seasonal dress-up, stationery, backpacks, and home décor.


“We have collaborated with J Pierce on previous projects and are huge fans of his modern contemporary art style,” said Lee Clemons III, Executive Vice President of Sales, Licensing and Partnerships for The Dr Lisa Brands Company. “In developing our infant toy sensory collection, J. Pierce and his artistic abilities were a perfect match to our vision. We are proud to partner with J. Pierce to bring sensory engagement to infant categories with his unique usage of colors and patterns with his Baby JP brand appealing to both Millennial and Gen Z parents and parents-to-be.”


The Dr. Lisa Brands Company will showcase the new Baby JP products at the ABC Kids Expo at the Mandalay Bay in Las Vegas on May 15-17 at Booth 575.