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Bababoo and Friends Reveals New Product Offerings at Toy Fair

Bababoo and friends toy fair

The European experts in making stories come to life through its fully developed character-driven toy line are hitting the Toy Fair floor, revealing some adorable additions to their already award-winning product line. Slated to launch at New York City’s iconic Toy Fair, Bababoo and friends is expanding its categories, recently teasing the release of its “Best Friend” plush line on social media. For children ages 0+ years, Bababoo and his diverse and fun-loving character friends, Yuki, Pippa, Wilma, and Lolo offer children additional ways in which they can play and explore the world of Bababoo and friends. These fully developed characters that once only existed in board books are made using high-quality, soft-textured materials, and each has a personality that children can relate to. Their backstories radiate positivity, inclusion, friendship, and courage, and with them now being available in plush format bring the characters to life like never before. 


In addition to the adorable character-driven “Best Friend” plush characters, Bababoo and friends continues to expand its toy category with product offerings that stimulate imagination, sensory development, and creativity through storytelling and traditional play. Some of these include, Lolo’s Funny Autoboat 2-in-1 Stacking Game, the Enchanted Rainbow, several new activity and story puzzles made from high-quality cardboard, books, and two new Play World sets due to the enormous success of their Tree House Play World. All of these have been created using non-toxic paints and FSC-certified wood, promoting the company’s commitment to sustainability. 


Unlike traditional toys, Eliana Martinez Tomalino and Stefano Orowitsch developed the world of Bababoo and friends together, creating a brand that stimulates imagination, sensory development, and creativity through storytelling and traditional play – for a full sensory development experience. Founder Stefano Orowitsch says, “We are incredibly excited to be exhibiting at our first-ever Toy Fair in New York, to debut our growing product line. It’s the perfect opportunity to introduce Bababoo and friends’ unique play concept and characters to those unfamiliar with the brand.”


The brand’s goal – to develop sustainable solutions that directly improve the status of the toy industry – remains unchanged. With ambitious plans for 2024, Bababoo and friends plan to continue growing the brand, offering an even larger selection of products in different price categories for an even broader age range. 


For more information about Bababoo and friends, visit and follow them on Instagram