Kids Preferred Announces its Lineup for Fall 2023: DC & Wizarding World

Kids Preferred, in partnership with Warner Bros Discovery Global Consumer Products, is rolling out an infant and toddler collection to gently introduce the magic of the DC Universe and Harry Potter to Generation Alpha. Zoomers to Boomers will be in awe of the cuddly and adorable plush, blankets, teethers and activity toys including My First Comic Book ($15) with a removable Batman and The Joker, peek-a-boo flaps and tactile ribbons.  Kids Preferred creates products for the crib and nursery with many products priced affordably at $10 and under. The caped crusaders and beloved wizards are transformed into items like soft blankies adorned with Hogwarts crests or adorable plush and even a jack-in-the-box that pops up when you least expect it with Batman. Kids can cuddle with 15” Harley Quinn plush or swaddle the red cape of 10” Superman. Kids Preferred adds little details like Superman’s black lock of hair over his forehead or Harry’s barely-there lightning bolt scar.

Amazon, Mattel, Spin Master, & More Top Brands Take Center Stage at the 2023 TOTY Awards

As enthusiasm builds for the biggest night in the toy community, companies from all corners of the industry are excitedly uniting to support the 2023 Toy of the Year (TOTY) Awards and its mission to deliver the extraordinary benefits of play to children in need. Every sponsorship has a positive impact on the lives of thousands of children through TTF’s program areas: The Toy BankSM; Play Grants; and Diversity, Equity, and Inclusion. In 2022, the industry’s support helped TTF reach more than 925,000 children and families. Thanks to this powerful group of sponsors, plus yearlong contributors, YOUR Foundation will continue to expand and reach even more children in need.

Moose Games Secures Licensing and Global Distribution Rights for ‘Do You Really Know Your Family?’

Moose Games, the gaming innovation division of award-winning Moose Toys, announced it has acquired the global rights to sell the best-selling family party game Do You Really Know Your Family? from ASM Games. Do You Really Know Your Family? is catered specifically toward families, filled with questions to ask your family members that evokes gasps, rib-aching laughter and too much fun. “We saw Do You Really Know Your Family? and immediately knew it would fit perfectly within our growing games portfolio,” said David Norman, president, Moose Games. “We love the insightful questions and can’t wait to share the fun with families all over the world.”

Barbie Movie Set to Breathe New Life into Doll Sales: Euromonitor International

Barbie film fever is set to turn the world pink and skyrocket doll sales to an estimated US$14 billion by 2027, according to a Euromonitor expert. Loo Wee Teck, Head of Toys and Games at Euromonitor International, said the upcoming Barbie movie, releasing on 21 July featuring Margot Robbie and Ryan Gosling, is set to jumpstart interest in Barbie and dolls globally. The much-anticipated Barbie film is expected to boost dolls and accessories sales by a massive 16% growth in 2026 compared with sales in 2022. Dolls’ purchases rose during the pandemic before falling away last year.

Toikido and Supersocial Ignite a Global Phenomenon with Piñata Smashlings, An Unparalleled Roblox Adventure

Toikido and Supersocial are thrilled to announce the global launch of Piñata Smashlings, an imaginative, visually stunning, multiplayer Roblox game that will captivate audiences worldwide and kids of all ages. The innovative, blockbuster, premium quality game offers players a unique social experience as they explore, capture, and train Smashlings, the magical pet-like creatures that live in the Piñataverse – and marks the first of its kind integration of digital gameplay alongside physical product, experiential entertainment, and more.

JAKKS Pacific and Disguise Announce San Diego Comic Con Panel and Audience Giveaway

JAKKS Pacific, Inc a leading toy manufacturer and Disguise Inc, world leaders in costume design will give San Diego Comic Con guests an in-person look at all-new Super Mario toys, incredible additions for Sonic the Hedgehog enthusiasts, and many other exciting releases. The panel will take place during Comic Con at the San Diego convention center Friday, July 21, 2023 6pm – 7pm in Room 9. All audience members will receive a JAKKS figure from the Super Mario line or Sonic the Hedgehog at the end of the San Diego Comic Con panel.

Hasbro Celebrates its 100th Anniversary at 2023 San Diego Comic-Con International

Celebrating its centennial anniversary this year, Hasbro, Inc, a toy and game company, is returning to San Diego Comic-Con (SDCC) International, showcasing an incredible lineup of branded activities based on fan favorites, including Transformers, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, Star Wars, Indiana Jones and Marvel from The Walt Disney Company. “We are absolutely thrilled to celebrate our 100th anniversary with our fans at San Diego Comic-Con,” said Kim Boyd, Head of Toy at Hasbro. “With ten decades of unforgettable history, Hasbro has been instrumental in enabling generations of families to create lasting memories through imaginative play and storytelling. Along with new product launches at San Diego Comic-Con, fans can expect to experience their favorite products and entertainment in innovative ways, featuring iconic brands like Transformers, G.I. JOE, and NERF.”

Jazwares Hosts First SDCC Panel, Sharing the Hottest Updates on Fan-Favorite Products

Jazwares, one of the fastest-growing toy companies in the world, will host its first-ever San Diego Comic-Con (SDCC) panel when the ultimate pop culture event returns this month. On Saturday, July 22, fans are encouraged to join industry icon and collectible connoisseur Jeremy Padawer as he moderates a candid conversation on all that’s hot from Jazwares in 2023 and beyond! Joined by panelists Jamie Sikorski and Casey Wood (Pokémon brand), Betsy Burkett (Squishmallows), Max Lux and David Clarke (Star Wars Micro Galaxy Squadron), and Greg Mitchell and Daniel Jung (AEW brand), the group will also exclusively reveal new collectibles from a number of the company’s top brands. The Jazwares Spotlight panel will take place from 12:30-1:30 pm PT in room 29CD and interested SDCC goers are invited to attend.

Moose Games Acquires ‘That’s What She Said’ Game

Moose Games, the gaming innovation division of award-winning Moose Toys, announced that it has acquired the game That’s What She Said, its expansions, and full rights to sell the hilariously twisted adult party game globally. That’s What She Said delivers unforgettable moments of laughter and outrageous fun to millions of living rooms, game nights and gatherings worldwide. The best-selling party-in-a-box has players matching side-splitting setup cards to the funniest ‘that’s what she said’ phrases and marks continued growth in the adult party game category of Moose’s burgeoning games portfolio.