Search Results for: toys r us

Crunchyroll Celebrates Ani-May with Retail and Digital Activations Worldwide

Crunchyroll, the international brand offering fans the ultimate anime experience, is kicking off ‘Ani-May’ with global retail and digital celebrations, including a variety of consumer products celebrating fan-favorite series in specialty retailer Hot Topic in the United States, Piticas in Brazil, and FNAC in Spain and France, alongside special activations within the online Crunchyroll Store just to name a few. “Anime is a global phenomenon, capturing the hearts and minds of fans all over the world. To celebrate this dynamic medium, we’ve curated an incredible lineup of products with best-in-class retail partners that will help the anime community express their fandom not just in Ani-May, but all year long,” said Anna Songco Adamian, Vice President, Global Consumer Products, Crunchyroll.

Hunt A Killer Expands Retail Game Offerings with the Release of Two New Mysteries and New Hire

Hunt A Killer, the immersive entertainment company and creators of narrative-driven adult board games, is expanding its retail offerings with the release of two new all-in-one murder mystery games, R.I.P. At The Rodeo and Homicide At The Heist. Additionally, Kirsten Koe, a retail and marketing veteran with over twenty years of experience, has joined Hunt A Killer as the new Vice President of Marketing and is leading this expansion.

Licensing International Announces 2023 Excellence Awards Finalists

Licensing International is proud to announce the full list of finalists for the prestigious 2023 Excellence Awards, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. The 2023 Excellence Awards feature 201 finalists in 30 categories. More than 850 submissions were reviewed by a panel that includes 200 judges from 20 countries. Several new categories were introduced this year, including the award for Most Impactful Service Provider, which honors companies that help the industry run more effectively, including accounting and law firms, brand protection and approval software companies, and design agencies. And the Best Sustainability Initiative award recognizes a licensed product or product range that is making measurable improvements in sustainability.

Bababoo and friends Launches Their Award-Winning European Toy Line at Barnes and Noble Stores in the U.S.

Developed together by Eliana Martinez Tomalino and Stefano Orowitsch, Bababoo and friends made its US debut back in 2022 in specialty stores and online at Bababooandfriends.com, bringing their creative, high-quality wooden toy brand to a new audience. In April 2023 the Bababoo and friends brand continues to grow with the launch of a variety of their products at Barnes and Noble, in select stores, and online. Designed for children aged 12 months and older, this highly reputable European brand radiates positivity and inclusion throughout its entire product line of books and wooden toys. With a fully developed character line, Bababoo and friends was created to stimulate imagination, sensory development, and creativity through storytelling and traditional play.

Mattel and Hasbro Enter into Licensing Agreements to Launch Monopoly: Barbie Edition, Transformers Hot Wheels, and Transformers UNO

Hasbro, Inc and Mattel, Inc have announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands. Hasbro will create Barbie branded Monopoly games launching in fall 2023. Mattel will produce Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024.

Mattel Creations Virtual Collectibles Platform Launches Peer-to-Peer Marketplace

Mattel, Inc has announced a forthcoming update to the Mattel Creations Virtual Collectibles Platform. On April 27, the platform will introduce its own peer-to-peer marketplace, allowing owners of Mattel virtual collectibles to display, trade, and sell their assets. To coincide with the update, Series 5 of the Hot Wheels NFT Garage will launch at the same time.

Bulldog Announces New Sesame Street Deals as TV Presence Grows

Bulldog Licensing, the leading licensing agency which represents Sesame Street in the UK on behalf of non-profit organization Sesame Workshop, has announced new deals for the much-loved brand as Sesame continues to grow its presence on screen, on digital and at UK retail. Two of the newest launches – in the wellness and homeware categories – underline the diverse appeal of the brand. Supreme Imports, a leading name in the wellness market, has launched a Sesame Street range through its Sealions brand of kids’ multivitamins. Containing eight essential nutrients, these gummies are sugar-free and vegan-friendly, with a delicious natural raspberry flavour little ones will love. The Sealions range is now available on the company’s website.

Shashibo is the Mesmerizing New Addition to Canspan BMG’s Client Portfolio

Fun In Motion Toys, the award-winning maker of the interactive toy sensation Shashibo, has selected Canspan BMG Inc to manage its Advertising, Social Media, and Public Relations efforts. The partnership comes as Shashibo continues to gain popularity worldwide – becoming the top-selling toy on Amazon.com, and Canspan will leverage its expertise in the toy & game industry to support the brand’s growth and upcoming product launches.

Rocket to License ‘The 50th Anniversary of Hip Hop’ in the UK

Rocket Licensing, the global licensing and brand development company, has been appointed to manage licensing in the UK and other countries in Europe for The 50th Anniversary of Hip Hop, an innovative campaign that honours the legends and communities that birthed the cultural movement in 1973. Determined to build a permanent bridge back to the communities that created the hip hop culture and to honor, support and uplift those communities, The 50th Anniversary of Hip Hop campaign is organizing a number of concerts, events and collaborations, as well as investing in content creation and licensing.