Search Results for: toys r us

All in the Family: The Or Family

I have very much enjoyed getting to know Wai Or over the years, and while I have not had the pleasure of getting to know his parents, I’m sure the apple did not fall far from the tree! Wai is a friend to many all over the world, and thinks out-of-the-box to bring a product to life with a high attention to detail. He’s a well-known collector, and if you’ve been to his Hong Kong offices, you’ve seen his impressive collection of old games displayed on the walls. Just beautiful!  This interview was conducted with Wai’s father, Michael Or.

Paramount Global Consumer Products & Experiences Announces Expanded Roles for Key Leaders

Paramount Global has announced new appointments and hires within its Consumer Products leadership across global toys, games, emerging media, franchise planning and CP marketing divisions. “Staying focused on the consumer is at the heart of everything we do so we have made key updates to the leadership within the organization to maximize our portfolio,” says Pam Kaufman, President, Consumer Products and Experiences, Paramount. “These new remits, along with our new hires, set us up to further grow our franchises from SpongeBob to Star Trek and deliver the best products and experiences for today and the future.”

Fred Rogers Productions and 9 Story Brands Sign 16 Agreements for the Daniel Tiger’s Neighborhood Licensing Program

Fred Rogers Productions, the award-winning children’s educational media organization behind multiple Emmy-winning PBS KIDS series, and 9 Story Brands, the worldwide licensing agent for Daniel Tiger’s Neighborhood, are again expanding the ”Neighborhood” for the beloved hit animated series with 16 new and existing licensing partners. The upcoming product offerings will span multiple categories, from apparel to books, sporting goods to food and beverages, and more. In addition to signing exciting new deals, Fred Rogers Productions and 9 Story have finalized contract renewals with master publishing partner Simon & Schuster Children’s Publishing as well as current licensees Cottage Door Press (sound books), Happy Threads (apparel), Komar (pajamas), Playmonster (Colorforms), and University Games (games).

WildBrain Unveils New Strawberry Shortcake Licensing Deals Ahead of ‘Berry in the Big City’ Season 2

WildBrain, a global leader in kids’ and family entertainment, will be serving up Strawberry Shortcake at Vegas Licensing Expo, May 24-26, as the beloved kids’ brand continues to gain momentum around the world with new distribution, licensing and promotional partnerships. Following the global success of Season 1 of its new Strawberry Shortcake series, Berry in the Big City, WildBrain is also set to drop Season 2 this summer on the official Strawberry Shortcake channel on WildBrain Spark, the Company’s leading AVOD network on YouTube and YouTube Kids.

TOMY and Hasbro Expand Partnership and Bring Beloved Franchises to New Territories

In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International announces they have collaborated with Hasbro to take brands like Peppa Pig, Transformers, and My Little Pony to new platforms, territories, and age ranges. TOMY and Hasbro are historical partners and are now strategically expanding the portfolio where the TOMY expertise and geographies could serve the popular properties.

Jazwares Named Master Toy Licensee for Roblox Sensation Adopt Me!

Leading toymaker Jazwares announced that it has entered into a multiyear global master toy licensing agreement with Uplift Games to create a toy line based on the popular game Adopt Me! Enjoyed by millions on the Roblox platform and playable on mobile, tablet, PC, and Xbox, Jazwares brings the excitement of Adopt Me out of the Metaverse and into the physical world.

Kingsmen Xperience and Hasbro to Open First-Ever Nerf Action Xperience and Planet Playskool in New Jersey

Kingsmen Creatives Limited, a leading communication design and production group in Asia Pacific, the Middle East and North America, announced that Kingsmen Xperience, Incorporated, its United States location-based entertainment focused subsidiary, together with Hasbro, Incorporated a global play and entertainment company, will be opening the first North American location of Nerf Action Xperience and the world’s first Planet Playskool kids experience at Westfield Garden State Plaza in Paramus, New Jersey in the United States. Both indoor entertainment centers, slated to open late 2023, will feature multiple activity zones, food & beverage areas, and retail stores that will engage and involve all visitors into the action and fun.