The Insights Family Releases Its ‘2022 Toy Report: TheYear of STEM,’ with London Toy Fair

The Insights Family has just released its 2022 Toy Report: The Year of STEM, as a special exclusive for London Toy Fair, the UK’s largest dedicated toy, games and hobby trade show, which takes place at Olympia, London. The Insights Family has been a partner of the BTHA since 2017, the year the company was founded. The report identifies the rising popularity of STEM (Science, Technology, Engineering and Maths) amongst kids and parents which The Insights Family are tracking in their data and explores how this has impacted the attitudes, behaviors and consumption patterns of families.

Playmates Reveals Initial 2022 Lineup of Star Trek Figures

Some of the most iconic characters in the Star Trek universe are among the toys featured in the summer 2022 launch of Playmates Toys’ all-new collection of Star Trek action figures and accessories. Playmates marks its much-anticipated return, after a 12-year absence, as the global licensee across action figures, vehicles, ships and role play for all ViacomCBS Star Trek Properties. 

Bulldog Signs Licensing Agreement with Wow! Stuff for Odo

Leading licensing agency, Bulldog, has agreed terms on a deal with Wow! Stuff to become the first licensee for the ‘boundary breaking’ 2.5D animated series, Odo. Odo was created by Sixteen South Originals and co-produced with Letko. In the new Master Toy global deal, Wow! Stuff will create a comprehensive range of toys including plush, dolls, figures and accessories, role-play toys, play sets, track sets, construction toys and bath toys.

Douglas Company Launches New ‘Mini Softs’

“How many Mini Softs do you have” will be the trending topic come March 2022 as Douglas Company has taken its very popular Soft collection and made it in a brand new size! Six-inch Mini Softs will make their debut at all the winter shows. Be sure to check them out, but understand you may want to collect them all!

Red Toolbox Announces Launch of New Licensing Line, Tasty Jr.

Red Toolbox, kids’ toy brand and licensee of the popular Stanley, Jr. line of children’s toys, has announced its new line of licensed toys for kids, Tasty Jr., a line of new kitchen toys for kids inspired by the social food network’s hit recipes and line of kitchenware.

CloudCo Announces Multiple Licensing Deals to Celebrate Care Bears’ 40th Anniversary!

Cloudco Entertainment, owner of the beloved heritage brand, Care Bears, announces a wave of new deals as the loveable, huggable bears spread sharing and caring across Care-a-Lot, and beyond. New consumer product deals will start launching at the start of 2022, and throughout the year, as the brand celebrates its 40th Anniversary with collaborations spanning across multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, travel, and the metaverse.

WiT Announces New Plans for Wonder Women Awards

Women in Toys, Licensing & Entertainment (WiT) announces that the in-person event for its Wonder Women Awards, originally set for Sunday, February 20, 2022, will be canceled due to the cancellation of Toy Fair New York and concerns over COVID 19. Instead, the organization will announce winners on March 1, 2022 via press release, and shortly thereafter, will deliver a special “Wonder Women at Home” experience to winners and honorees, with a Tribute Video to follow.