Search Results for: toys r us

Add Some Vroom, Vroom to the Neighborhood Bike Ride with Spokester

One of the most joyous milestones of being a parent is when your child learns to ride a bike! But for the child, the excitement is all about the accessories. And now, the noise! The Spokester bicycle noisemaker snaps on to the front fork of the bicycle and makes an undeniable motorcycle sound. Boys and girls imagine they are riding the real thing. Parents are delighted to know they and others on the road or sidewalk can “hear” their child even if they can’t see them.

Mattel Continues Expansion of He-Man Action Figure Line with ‘ Rulers of the Sun ‘

Mattel announced that the Rulers of the Sun, with its multicultural Black, Latino and Asian characters, will be joining the Masters of the Universe Origins line in 2022. The first hero to join He-Man is Sun-Man, one of the pioneering Black action figures, available for preorder today and arriving on shelves around the globe this Spring. As the 40th anniversary of He-Man and the Masters of the Universe kicks off in 2022, Sun-Man and the Rulers of the Sun bring He-Man new, powerful partners in his battle against evil.

UTA Appointed as NA Licensing and Publishing Agency for Super Sema

Leading global entertainment, talent and sports company UTA has been appointed as the North American licensing and publishing agency for YouTube Originals series Super Sema. The program marks the world’s first children’s animated series focused on an African kid superhero. UTA will work alongside global master toy licensee Just Play, and will focus on retail initiatives and key partners in publishing, apparel, home and accessories.

Wildbrain CPLG Takes to the Podium with Sauber Motorsport Representation Deal

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for the internationally renowned Swiss motorsport company, Sauber Motorsport AG. Under the deal, WildBrain CPLG will handle all Sauber brands, including Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN, as well as Sauber Technologies and Sauber Esports. The initial focus will be on the UK, EMEA, China, India and North America markets.

ZURU Collaborates with Disney to Go Mini

Award-winning toymaker ZURU has collaborated with Disney to miniaturize some of the most beloved Disney products, in 5 Surprise Mini Brands: Disney Store Edition. Perfect replicas of favorite toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends, and Pixar offered exclusively by Disney will debut in miniature form, down to the barcode, in the latest capsule collection of ZURU’s wildly popular, highly sought-after Mini Brands portfolio.

PlayMonster Takes Off in 2022 with Significant Capital Injection and New CEO Tim Kilpin

PlayMonster launches into 2022 with fresh capital from global private markets firms Adams Street Partners and H.I.G Capital, and promotes tenured industry leader Tim Kilpin and former PlayMonster President to the role of CEO. This significant capital investment and leadership change symbolizes PlayMonster’s latest chapter as a top international toy and game company, and sets the foundation for continued growth and innovation in 2022 and beyond.

Hape Launches New Specialty Division “Uniche Collective”

Hape, a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials, has launched a new division and separate company called Uniche Collective: Unique + Niche = Uniche. Uniche will be headed by long-time Hape veteran, Cassidy Smith, the former vice president of sales and marketing for Hape International Inc.

WarnerMedia Appoints Nitin Chawla as Head of Finance, Strategy, Planning & Global Operations

WarnerMedia announced today that industry veteran Nitin Chawla has been named Head of Finance, Strategy, Planning and Global Operations for WarnerMedia Global Brands and Experiences. Chawla, who started January 18, reports to Pam Lifford, President, WarnerMedia Global Brands and Experiences, and Jessica Holscott, Head of Finance for WarnerMedia Studios and Networks Group. Chawla joins as long time Warner Bros. executive and current Executive Vice President of Finance and Operations for WarnerMedia Global Brands and Experiences, Nairi Gardiner, is retiring after a successful 30-year career at the Studio.