JAKKS Pacific & SEGA Renew Sonic Partnership
JAKKS Pacific, Inc. and SEGA of America, Inc. are renewing their partnership for the classic and modern versions of the Sonic the Hedgehog Collection.
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30th Anniversary Wonder Women Awards Rescheduled
Women in Toys, Licensing & Entertainment (WIT) has rescheduled the organization’s 30th Anniversary Wonder Women Awards for Sunday, February 20, 2022 in New York City.
Squishmallows Rolls Out Hello Kitty and Friends Squad
Kellytoy is partnering with Sanrio to develop a new Hello Kitty and Friends Squishmallows squad, rolling out at retailers now.
Breyer Releases 2021 Freedom Series Horse of the Year
For every purchase of Breyer’s ‘Hope’-themed 2021 Freedom Series Horse of the Year, one dollar will go to Covenant House to support young people experiencing homelessness.
Hasbro Nerf & Monopoly Brands Partner with Roblox
Hasbro and Roblox will introduce a range of Roblox-inspired Nerf blasters as well as a Roblox version of the Monopoly board game.
ZAG Continues to Grow Executive Team with New Hires
ZAG is further building its executive team with the appointments of Christophe Vallade as Vice President, Global E-Commerce, and Ben Johnson as Senior Vice President, Legal & Litigation.
MGAE Signs Brand Licensing Deals for Mobile Games
MGA Entertainment (MGAE) and Riva Technology and Entertainment (RTE) have signed multiple brand licensing deals to develop and publish mobile games based on MGAE properties L.O.L. Surprise! and Rainbow High.
Joovy Unveils New Collection to Support National Parks
Joovy announced its new national park collection of products for babies and young children in partnership with the National Park Foundation.
BLA! to Represent Mr. Men and Little Miss in EMEA
New EMEA-focused licensing agency Boutique Licensing Agency, (BLA!) announced its first representation: the Mr. Men and Little Miss brand.